Counterfeiting is a growing threat to businesses and consumers, with fake products infiltrating sectors ranging from pharmaceuticals to electronics, FMCG, and luxury goods. As e-commerce and digital payments expand, the scale and sophistication of counterfeit goods are rising, making robust anti-counterfeiting measures more critical than ever. Scheduled for release by the end of 2025, the ASPA–CRISIL report will evaluate counterfeiting risks across high-risk sectors such as pharmaceuticals, agriculture, consumer durables, automotive, apparel, and FMCG. By providing data-driven insights, the report aims to assist brand owners, regulators, and policymakers in strengthening anti-counterfeiting frameworks, enabling businesses to safeguard products and maintain consumer trust.
Below are the top 4 startups leading the fight against counterfeiting in India, leveraging cutting-edge technologies such as AI, blockchain, and digital authentication to make products more secure and verifiable.
Ennoventure, Inc. is a global SaaS company leading the digital revolution in brand protection, distinguished by its patented invisible signature powered by AI and cryptography. With innovation and people at core, the company empowers brands and consumers by authenticating product packages and transforming them into intelligent, connected packaging. The solutions seamlessly integrate into product packaging without process changes or capital investment. Its brand protection solutions are covert, cost-efficient, and can be deployed swiftly across multiple product package designs without the risk of counterfeiting. Trusted by major brands worldwide, billions of product packages carry Ennoventure’s invisible signatures across industries, including automotive and industrial spare parts, FMCG, agrochemicals, and more. Ennoventure, Inc. is headquartered in Massachusetts and has offices in Dubai and India.
Digimarc focuses on digital watermarking solutions, embedding unique identifiers into physical and digital products for authentication and tracking. The technology integrates seamlessly with digital content and packaging, providing real-time verification and product traceability. Digimarc’s solutions are widely used by retailers, media companies, and consumer goods brands to prevent counterfeiting, protect revenue, and maintain customer confidence.
Checko is founded by IIT Kanpur entrepreneurs and backed by leaders from various unicorns, provides AI-powered embedded QR code technology to verify product authenticity. The company’s solutions also streamline paperless warranty management and enable offline client data collection through customer incentives. Designed primarily for electronics and electrical brands, Checko enhances both brand protection and customer satisfaction, allowing consumers to verify products through their smartphones while benefiting from loyalty and incentive programs.
Cypheme specializes in covert anti-counterfeit solutions using invisible chemical markers. These markers are embedded into products to provide authentication that is undetectable to the naked eye, making them particularly effective for high-value or high-risk items. Serving industries such as pharmaceuticals and luxury goods, Cypheme ensures supply chain security and prevents unauthorized duplication without altering product packaging, thereby maintaining both integrity and consumer trust.
Together, companies like Ennoventure,Inc., Checko, Cypheme, and Digimarc are leading the fight against counterfeit goods. By deploying AI, cryptography, QR codes, chemical markers, and digital watermarking, these innovators not only protect brands but also enhance supply chain transparency, improve consumer safety, and ensure that businesses can operate with confidence in a rapidly evolving market.
Editors Note: The order of products listed is for illustrative purposes only and does not reflect any official ranking or rating.
