New Delhi, India –21st June 2025 : Zone, India‘s rapidly growing premium beverage solution brand, has introduced three new disruptor flavours, Lavender, Bubblegum, and Popcorn. Set to tantalise the imagination of contemporary consumers and revolutionise menu options for cafes, quick-service restaurants, and mixologists.

With India‘s flavoured syrup market positioned to expand steadily at more than 6% CAGR during the next five years due to demand for personalised drinks and experiential eating, Zone’s new product offering is well-timed and trend-driven.

Each of the new syrups is crafted carefully for a specific consumer profile.

Zone Syrups’ new flavor launches — all three are new flavors: Lavender, Bubblegum, and Popcorn — each of which introduces a unique personality. Lavender appeals to sophisticated palates with its floral scent and sophisticated sweetness, perfect for high-end cocktails and fine dining. Bubblegum, with its fun, retro charm, resonates with Gen Z’s affection for fun, pop-infused flavors in milkshakes and soda. Popcorn is the brash outlier, crafted for adventurous taste buds in pursuit of a sweet, toasted spin on drinks and sweets.

Each of the three syrups is made in Zone’s latest fully automated Alwar plant, designed to maintain its flavour and texture even in extreme dilution or heat conditions. This reflects Zone’s focus on quality and performance.

Sharing his vision for the new launch, Mr. Udit Jain, Joint Managing Director (JMD), emphasized the importance of building flavour profiles that speak to evolving consumer identities. “The idea was to go beyond traditional offerings and craft syrups that reflect personality and mood — whether it’s the elegance of Lavender, the playful nostalgia of Bubblegum, or the adventurous spirit of Popcorn. This range marks our commitment to innovation-led, experience-driven beverage solutions,” he shared.

Mr. Shubham Jain, Joint Managing Director (JMD), highlighted the strategic commercial objective behind the launch, stating, “This flavour drop is not just about taste — it’s about market expansion. These differentiated, premium products allow us to strengthen our presence in high-potential HORECA segments and create stronger value for our partners. It’s a step towards elevating our entire portfolio and entering new, premium foodservice chains across India.”

Zone Syrups solidifies its position as a flavour-first brand fusing creativity with commercial appeal. With this launch, the brand invites beverage professionals and consumers to shatter the mould and celebrate a new dawn of personalisation and personality in their menus.