Mumbai, India, June 20, 2025: ABND, a leading brand strategy consultancy, is proud to announce the successful completion of a comprehensive branding engagement with Rimashi Lifestyle for their newest venture in the parent and baby care space: Growgether.
Growgether is more than just a baby care brand, it is a purpose-driven ecosystem created to support parents just as much as their children. With the brand ethos rooted in the idea of “Raising Better”,
Growgether focuses on empowering parents with thoughtfully designed, smart care essentials and a vibrant, supportive community.
The name Growgether, derived from “growing together,” reflects the brand’s mission to elevate the parenting journey through innovation, support, and shared growth. ABND worked closely with the Rimashi Lifestyle team to craft a distinctive brand strategy, verbal and visual identity, and packaging system that embody Growgether’s values.
“Working on building Growgether has been a deeply meaningful collaboration,” said Kunal Vora, Founder-Partner at ABND. “The brand’s focus on raising better parents as a pathway to raising better children and ultimately communities, is both timely and transformative, and we’re proud to have helped bring that vision to life.”
“Parenting isn’t about perfection-it’s about evolving, learning, and showing up every day. At Growgether, we endeavour to redefine what it means to raise a child by first empowering the caregivers who shape their world. Because when parents are supported, they are truly enabled and children flourish. Our products, community, and tools aren’t just for children; they’re for the parents who nurture them, worry over them, and love them fiercely, often while doubting themselves. This is at the heart of Growgether and our Raising Better initiative.” Daman Gill, Co-founder and CEO, Growgether
“We created Growgether after living through the beautiful mess that is new parenthood ourselves. The sleepless nights, the 3 AM doubts, the flood of unsolicited advice, and the moments when you feel completely alone. We wanted to build a space filled with warmth, understanding , and the reassurance every new parent deserves. Every product we design, every resource we share, is our way of gently reminding you: ‘You’re doing better than you think.’ Growgether isn’t just a brand-it’s the village we all wish we had.” Ritika Gill, Co-founder and Chief Product Officer, Growgether
Growgether has soft-launch and is now available on select e-commerce platforms, with broader availability, including its own D2C website, set to launch soon.