TradeIndia’s Independence Day Campaign is an ode to the small businesses of the country from Cardamom to Pashmina; there is unity in uniqueness

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New Delhi, 10 August 2022: TradeIndia, the country’s leading B2B marketplace unveils a digital campaign on the occasion of India’s 75th year of Independence. Aligning with Honorable Prime Minister Shri Narendra Modi’s vision of ‘Atmanirbhar Bharat’ TradeIndia’s latest creative masterpiece aims to showcase the true potential of India’s dynamic MSME sector & how it is making the country self-reliant or ‘Atmanirbhar’. As India celebrates ‘Azadi ka Amrit Mahotsav’, the campaign is an ode to the country’s MSMEs. The campaign highlights how MSMEs are truly building the face of the new India.

Renowned voice-over artist Babla Kochhar has voiced the eloquent lyrics of this campaign; that truly underlines the power of our nation’s business community in bringing sustainable development to our nation. The campaign starts with a person drawing the map of India followed by Babla’s alluring narration on how the diverse businesses across the country have formed an unspoken bond & our enabling each other towards a secure future. The audio-visuals of the campaign aesthetically present how the specialties of each state like Kashmir’s Pashmina, Haryana’s Wood & Bihar’s Madhubani painting, have found a special place amongst not just traders or businesses but also amongst the citizens of the country

The campaign recognizes the efforts of businesses that never leave any stone unturned to build a robust value and recognition in the niche they serve in. Social relationships and personal care are at the core of the service delivery of businesses. The video progresses to showcase TradeIndia as a leading platform abridging the gap between manufacturers and buyers. The brand salutes the spirit of MSMEs to dream, aspire and achieve.

Speaking about the campaign, Mr. Sandip Chhettri, CEO, TradeIndia said “This year, TradeIndia celebrates the 75 resilient years of India’s Independence by honoring the MSMEs across the country. This campaign is close to our heart as it showcases the very essence of TradeIndia and its relationship with B2B community. Ever since TradeIndia’s inception, we take immense pride & honor that we are enabling businesses to reach their true potential. The animation film wonderfully traces India’s small & medium businesses & their remarkable achievements since Independence. Our campaign reaffirms the significance of ‘unity in diversity as the uniqueness of our nation & wants to instill a sense of hope, as the nation is on the brink of a new dawn. The concept is brought to life by stunning visuals and a powerful voiceover of Babla Kochhar.”

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