The largest Real Estate marketing company in South India is launching its real estate development venture under the brand

Bengaluru June 2022 : Elegance Enterprises, South India’s largest real estate marketing and sales organization, is venturing into real estate development. Mr. Pawan Kumar Tripathi, Elegance Infra’s Director of Finance & Strategy, and Mr. Amit Porwal, Elegance Infra’s Director of Sales & Operations, made the announcement on 9th June 2022 (Thursday) at ITC Gardenia, Residency Road, Bengaluru.

Elegance Infra, founded in 2021, hails from a family with a trusted history in the real estate industry. Headquartered in Bengaluru, is one of India’s largest real estate marketing and sales organization. The organization began its extraordinary adventure 10 years ago, in the year 2012, with a clear vision and objective to meet the aspirations of millions of people by assisting them to make the right real estate choices. Today, the company has offices in Bengaluru, Hyderabad, Chennai, Delhi NCR, Goa, Kolkata, Mumbai, and Pune, with plans to expand internationally. It has by now acquired around 20,000 home owners.

Elegance Infra was founded after a decade of experience in better understanding customer’s needs, substantial captive research capabilities, and understanding gaps in the existing offering in the market.

The Company’s mission is to “Building Tomorrow Together” and would work hard to maintain positive relationships with all the stakeholders. The Company strives to ensure customers, channel partners, development partners, architects, and contractors by bringing transparent processes and allowing better engagement.

Elegance Infra’s core principles are Transparency and Innovation. Ethical business practices and quality workmanship would be used to achieve highest quality of product and dedicated to creating a secure work environment in which individual professional development is the cornerstone for corporate progress.

Elegance Infra will concentrate on two major development streams: city apartments, plots, villas, under the brand Elegance Infra and lifestyle farmlands, farmhouses, vacation homes under the brand Aranyakaa Farms.

For the Financial Year 2022-23, Elegance Infra has planned eight projects totaling over 600 acres of development.

Elegance Infra plans to make significant investments in land acquisition, technology, and other innovative construction methods. Its key focus has been on value engineering and its goal has always been to provide R&D a prominent place within the organization. The Company strives to be a research-driven organization where the designs are market-driven.

“We are getting into proprietary technology and it will be a disruptive game-changer in how owners and developers interact with each other using Artificial Intelligence and IoT devices. By exceeding their expectations and earning their confidence, we hope to build long-term partnerships with our clients and professional associates”.

Mr. Pawan Kumar Tripathi, Elegance Infra’s Director of Finance & Strategy, said, “We have always in pursuing value creation. If you want to provide exceptional services that set your organization apart from the competition, you should always seek methods to add value to the lives of people. You’ll always be on a growth trajectory if there is a gap that a service solution can fill and if you are talented enough with a real desire to produce excellent, honest work. We presently advise on approximately 500 crores of capital and manage 800 acres of land. We put our capital to work alongside our clients in almost every transaction, aligning interests and bringing the advantages of our operational expertise, on-the-ground insights, and large-scale capital to bear on everything we undertake.”

Additionally, Mr. Amit Porwal, Elegance Infra’s Director of Sales & Operations, said, “Our vision is to penetrate deep into the market and get the much needed transparency in the sales process by making buyers “buying experience” seamless. Our Emphasis will be on building proprietary technology which will ensure achieving such transparency is possible. With focus on growth trajectory in the southern India, Goa will be one of our focus areas and we will soon be announcing our plans for the region”

Mr. Samir Arora, President of National Association of Realtors India ( NAR India ) and President of CREA (I) Bangalore says, Transparency adds to Trust and builds Credibility and Accountability. Elegance Infra is the birth of a Developer from being hugely successful Realtor from the stables of CREA (I) and NAR India, the largest and the best Bangalore and National Associations, respectively. Transparency of operations, Trust in the processes, Credibility of Delivery & Technology and Accountability of Payments & Transactions will always be the hallmark of a Realtor turned Developer, especially if it is one of our very own Success stories like Elegance. CREA (I) and NAR India are proud of Elegance and wish them humongous success in their journey ahead as Developers. The timing is perfect because the Real Estate Industry is headed towards an unparalleled growth in the times ahead post pandemic as one of the biggest contributors to India’s GDP, both economically and via employment as Nation Builders.

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