New Delhi, 13th May, 2025: Ekatra Global is setting a new standard in digital commerce with the launch of its innovative co-shopping solution designed for groups, families, and friends. With a seamless and app-free experience, Ekatra transforms individual shopping journeys into shared, real-time interactions that enhance discovery, decision-making, and conversion.
Ekatra’s solution integrates effortlessly with any e-commerce store, offering shoppers the ability to invite friends instantly, explore products together, chat or video chat in real time, and independently check out -all without needing to download anything or create new logins. This collaborative model not only elevates the shopping experience but also redefines how brands engage with their audiences.
By turning every shopper into a “micro ambassador,” Ekatra helps brands organically extend their reach through trusted, peer-driven interactions. Instead of relying exclusively on traditional paid strategies like CPM or CPC, brands using Ekatra benefit from lower customer acquisition costs and longer customer lifecycles. When shoppers bring their friends into the process, they don’t just buy -they advocate, validate, and amplify the brand’s presence.
The data speaks for itself. Ekatra has driven a significant increase in organic visibility for participating brands, with users spending up to ten times longer on platforms due to the engaging, group-centric nature of the experience. Checkout confidence rises as decisions are made collaboratively, leading to fewer abandoned carts and higher average order values. All of this is achieved with a privacy-first approach, collecting only anonymized behavioural insights rather than intrusive individual tracking.
Ekatra’s impact isn’t limited to shoppers. Developers, marketers, and e-commerce consultants can join the Ekatra Partner Program, unlocking new revenue streams by offering the solution to clients on Shopify, WooCommerce, and custom platforms. With zero coding required and a fully customizable, white-labeled interface, onboarding Ekatra is effortless yet transformational.
At the heart of this movement is a belief that the future of e-commerce is not just about automation, it’s about human connection. As founder and CEO Maadhav Bhide puts it:
“E-commerce has reached its inflection point. Consumers don’t just want convenience—they crave connection. The future of online shopping lies in human moments, not just machine learning. Ekatra brings people back into the heart of commerce and transforms every shopper into a catalyst for growth.”
As the line between social interaction and digital shopping continues to blur, Ekatra is leading the charge in collaborative commerce in an era where real human engagement drives real business results.
For brands ready to create meaningful, lasting impressions through shared experiences, Ekatra offers not just a tool, but a movement. It’s time to shop together, grow together, and win together.