Hyderabad, 18th May 2024: PMJ Jewels proudly unveils its latest masterpiece, the “Pavitram” jewellery collection, an ode to the divine craftsmanship of Indian temples. Inspired by the opulence of South Indian architectural marvels, each piece in this collection encapsulates the essence of sacred motifs and spiritual reverence. The newly launched collection Pavitram will be available in all 30+ PMJ stores across India furthering the brand’s commitment to inclusivity and empowerment.

Speaking at the launch Mr. Neerav Challa, PMJ Jewels, Merchandising Head said, ” It gives us immense joy to launch our much awaited temple jewellery collection – Pavitram which transcends mere adornment to offer wearers a spiritual connection and inner divinity. From intricately carved pendants reminiscent of temple facades to vibrant gemstones echoing the hues of sacred rituals, every detail invites you to immerse yourself in India’s rich cultural heritage. The newly launched collection will be available for all our esteemed customers at our 18 stores. The collection is targeted at jewellery enthusiasts, who have a desire for divine grandeur related to gods and goddess, sacred motifs, and architecture marvels. With Pavitram, PMJ Jewels invites its customers to adorn themselves with divine grace and eternal beauty of India’s rich cultural heritage.  ”

Pavitram aims to honour architectural marvels drawing inspiration from iconic temples like the Konark Sun Temple, Mallikarjuna Temple, Meenakshi Amman Temple, Padmanabha Swamy Temple, and Tirupati Balaji Temple, “Pavitram” pays homage to their grandeur and spiritual significance.

Konark Sun Temple Inspiration: Celebrates the grandeur of the Konark Sun Temple with designs inspired by its chariot sculptures, crafted in 22K Gold Nakshi work adorned with south sea pearls, coral beads, emeralds, and rubies.

Mallikarjuna Temple Inspiration: Reflecting the exquisite craftsmanship of the Mallikarjuna Temple, “Pavitram” showcases miniature replicas of its main sanctum, embellished with precious gemstones in intricate 22K Gold Nakshi work.

Meenakshi Amman Temple Inspiration: Inspired by the divine grace of Goddess Meenakshi and the temple‘s ethereal architecture, this range of necklaces, chokers, and more captures the timeless allure of the Meenakshi Amman Temple.

Padmanabha Swamy Temple Inspiration: Crafted with inspiration from the majestic Shree Padmanabhaswamy Temple, each piece in this collection reflects the temple‘s grand fusion of Dravidian architecture style and the essence of pure bliss.

Tirupati Balaji Temple Inspiration: Embodying the spiritual legacy of the pilgrimage to Tirupati Balaji Temple, “Pavitram” features designs that symbolize devotion and love for the divine, meticulously crafted in 22K Gold Nakshi work.