Mumbai, May 11: Mondelez India has introduced Oreo Golden, bringing a playful vanilla twist to the Oreo experience in India. With golden vanilla biscuits and a smooth vanilla filling, the new variant adds a light, familiar flavour to the brand’s signature twist, lick and dunk ritual.
At the heart of the launch is a new campaign film set in a nostalgic carnival, capturing the magic of small, unplanned moments. The story follows a father and his young daughter who step out for a simple treat, only for things to go off plan. What follows is a spontaneous turn of events that transforms a small disappointment into a moment of joy, leading to the discovery of Oreo Golden
“Vanilla is one of the most universally loved flavours in India. With Golden Oreo, we are bringing this much-loved flavour in a very exciting new avatar. This launch also allows us to bring a lighter, more playful Oreo twist to everyday snacking,” said Nitin Saini, Vice President Marketing, Mondelez India.
“Vanilla is one of the most universally loved flavours. For this campaign, the challenge was to present the timeless charm of vanilla reimagined in the playful, endearing world of Oreo. The film uses the warmth and nostalgia of a carnival setting to bring alive the idea of an ordinary moment unexpectedly turning magical, much like Oreo Golden itself,” adds Vikram Pandey, CCO, Leo – South Asia.
The campaign has rolled out across television and digital platforms, supported by creators and high-visibility out-of-home placements across more than 450 sites in over 25cities.
“Our strategy focused on building scale and salience through a converged approach across television, digital, creators, and high-impact outdoor with contextual storytelling. We embedded Oreo Golden naturally into everyday snacking moments and consumer conversations,” said Shekhar Banerjee, President, Client Solutions, Wavemaker South Asia.
