Noise launched Buds Prima 2 with 50-hour playtime for those who seek to stay ahead of the time

India, 2nd August 2022:  Noise, India’s leading connected lifestyle tech brand, is all set to elevate the audio experience of the consumers with the launch of Buds Prima 2 in its TWS category. Featuring 50 hours of playtime, the earbuds are designed for new-age Indians, working professionals and students seeking a reliable device that is easy on their budget and compliments their everyday hustling lifestyle. Buds Prima 2 is available for INR 1299 in three classic colours – Pearl White, Deep Wine, and Carbon Black. It is up for a grab across Flipkart and, starting today.

Black Buds.1897

Amit Khatri, Co-Founder of Noise said, “In our endeavour to empower consumers with the latest innovations and technology, we are delighted to introduce the Buds Prima 2 in India. Made for the young hustlers, professionals and college goers, the new-age device is crafted to allow users to multitask in style while adding new meaning to their immersive audio experience. We will continue to strengthen our portfolio and bring devices to meet the emerging needs of consumers.”

With immersive audio, longer battery life, and an all-new design, Noise Buds Prima 2 features Environmental Noise Cancellation (ENC) technology with quad mic for an enhanced listening experience for the caller, along with HyperSync TM that enables a fast and secure connection allowing the product to connect instantly with the last-paired device even before one takes the earbuds out of the charging case. With the InstachargeTM technology, users can further enjoy 2 hours of playtime in just 10 minutes of charge, ensuring a seamless transition between work and play mode. Equipped with Bluetooth 5.3 for lag-free connectivity and IPX5 water resistance, the new TWS will add a new way of listening experience and superb call quality for an unstoppable experience.

Here’s brief information about Noise Buds Prima 2’s features, design and benefits:

The ergonomically designed Noise Buds Prima 2 provides a total playback time of up to 50 hours, making it a brilliant pick for people who frequently engage in lengthy phone calls. The Buds Prima supports Insta charge technology that claims to offer 120 minutes of playtime with 10 minutes of charge. Furthermore, the Environmental Noise Cancellation with quad mics eliminates background disturbance to ensure that you get heard loud and clear while making calls. The device also boasts Hyper Sync TM technology, which automatically connects the earbuds to the most recently paired device immediately after opening the charging case lid.

The newly launched product has 10 mm electro-dynamic drivers that reproduce a wide frequency range of 20Hz to 20KHZ to let the user experience the sound of a symphony. Moreover, wireless earbuds are equipped with Bluetooth 5.3 technology to provide seamless connectivity and smooth transmission at high speed. It also features a 10m BT range, allowing you to hear clear, loud audio even when you’re not near your device. The wireless earbuds’ IPX5 sweat- and water-resistant makes them a viable option for fitness lovers who prefer to stay tuned in to their favourite music while working out.

As an added convenience for users, the device supports voice assistants like Siri and Google Assistant. It also allows users to control the volume and accept or decline calls by just tapping their headphones. The earbud is available in three stylish colours: Pearl white, deep wine, and carbon black.

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2nd August 2022: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. At India’s 75th year of Independence, the Consumer Sentiment Survey (CSI) explored the citizen’s view across key facets of the growing Indian economy. From unravelling expectations from the government to improved life and livelihood, the findings also explored shift in mind-set with regards to social, environmental, and national issues. The August report reveals that consumption has increased across 3 out of 5 relevant sub-indices i.e. overall household products, essential products, health products and media consumption. However, sentiment related to mobility has reduced by 1% from last month and sentiments related to discretionary products remains the same as last month. This month’s survey also highlights that though 44% of the respondents acknowledge improvement in living standards in the last few years, 34% are still concerned of inflation. Overall, sentiments direct towards an optimistic future of India in the next 25 years. Coinciding with the 1-year anniversary of Consumer Sentiment Index, the report also shares a trend of how the consumer sentiment has fluctuated across the year, from coming out of the effect of the delta variant to the rise of sentiment during the festive season last year, the dip again during the Omicron variant scare and now the concern because of rising inflation. The August net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9 which remained same as last month. The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends. The survey was carried out via Computer-Aided Telephonic Interviews with a sample size of 10205 people across 34 states and UTs. 71% belonged to rural India, while 29% belonged to urban counterparts. In terms of regional spread, 24% belong to the Northern parts while 25% belong to the Eastern parts of India. Moreover 31% and 21% belonged to Western and Southern parts of India respectively. 64% of the respondents were male, while 36% were female. In terms of the two majority sample groups, 35% reflect the age group of 36YO to 50YO, while 29% reflect the age group of 26YO to 35YO. Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said “This survey has brought to fore interesting insights into the minds and behaviour of the Indian consumer. A sense of resilience, a belief in home-grown brands and an optimistic outlook towards the future is noteworthy. While inflation and lack of employment opportunities continues to be of concern, a major chunk believe that their living standards have improved in the last few years and as we come close to the 75th year of independence, Indian citizens are certain that India will be able to fight against all odds and most likely become a developed nation when it touches 100 years. Key findings:  · Overall household spending has increased for 61% of families which reflects a 2% increase from the last month. The net score which was at +50 last month has increased by +2 to +52 this month. · Spends on essentials like personal care & household items has increased for 45% of the families which is a 1% increase over last month. The net score which was at +25 last month has improved by +1 to +26 this month · Spends on non-essential & discretionary products like AC, Car, and Refrigerator continues to remain the same for 88% of families. Spends however has increased for only 6% of families reflecting a net score of 0 same as previous month. · Consumption of health-related items has increased for 38% of the families, which was 35% in the last month. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -24, as compared to -21 last month. · Consumption of media has increased for 19% of the respondents, an increase by 2% from last month. The overall, net score which was at -3 in the last month is at -1, this month. · 87% said that they are going out the same for short vacations, malls and restaurants. Increased travel is reflected only among 6% of families, a dip by 1% from last month. The overall mobility net score is at -1. Consumer Thoughts on 75th Year of Independence:  · Acknowledging India’s progress over the last 75 years, a majority of 56% believe that India will be a developed economy when it touches 100 years. · Addressing some expectations on the 75th year of Indian independence, the survey discovered that 34% wants the government to combat inflation, while 28% seeks improvement in employment opportunities. Focusing on farmer’s prosperity reflect a third major concern (view of 7%). · A majority of 44% believe that their living standard has improved in the last few years. More particularly 40% attribute this improvement to the last 8 years. · Keeping the Govt’s Atma Nirbhar Bharat initiative in mind, the survey dug deeper to understand consumers brand preferences. 92% said that they would prefer Indian brands, while only 6% said they would buy Indian as well as imported brands. · The CSI – Survey captured consumer’s attitude towards sustainable product choices. 63% said that they are prepared to pay more for environmentally friendly or natural products. · In an attempt to understand India’s journey towards digital payments, the survey found out that only 39% have processed digital/online payment. While a majority of 61% have still not ventured the digital medium for payments. 38% said that advertisement influences their purchase decision. · The survey further discovered that 73% are more health conscious and are eating more healthy food post the Covid-19 pandemic. · 44% agree that their kid’s education & learning was severely impacted by online mode of education during the Covid 19 pandemic. While only 25% believed that it had no impact. · Highlighting a massive improvement in gender equality sentiments, the survey revealed that 96% agree that men & women should share household responsibilities equally. Both the genders share this thought equally (95% in males, 97% in females). Next post 44% believe there living standard has improved in the last few years – Axis My India August CSI Survey