Making every smile count – Roadcast launches a unique Diwali campaign to celebrate delivery personnel
21 Oct 2022, New Delhi: The slight nip in the air, the twinkling lights, and the celebrations, Diwali is all about making memories. Amidst these festivities, what’s better is that ringing doorbell that tells you that your order is here! That’s the smile that most defines festivities. For us at Roadcast that is what we aim for. As a company that facilitates deliveries, we have always believed in our tagline – ‘We make every mile count’ but this Diwali season we are making every ‘Smile’ Count and this campaign goes beyond just deliveries to celebrate the delivery personnel with a surprise. We are making them smile who usually are the ones to deliver smiles!
Speaking on the campaign, Vishal Jain, Co-Founder of Roadcast said, “Delivery boys are one of the most important people during festivities. We celebrate all festivals with our families and friends, but it’s them who make it all possible. Whether it is delivering food or gifts, these guys make us smile and help us spread it. This Diwali, all we wanted to do was to make them feel special and share our happiness with them”
For the campaign, we ordered from various Q-commerce companies like Swiggy, Zomato, Zepto, etc. The delivery boys who came to deliver our orders were then welcomed into our office amidst cheers from our whole team. The idea was to celebrate Diwali with them and make it special for them. There was celebration and games and each delivery person irrespective of whether they were winning at a game was gifted with a cash prize and a Diwali gift.
This short campaign video captures the excerpts from this beautiful campaign. The surprise, excitement, and smiles of the delivery personnel helped us make ‘Every Smile Count’ with this Diwali campaign.