New Delhi, 05th July 2025: Breaking away from conventional perfume retail formats, Kult has launched a first-of-its-kind ‘Perfume Trial at Home’ experience, starting with Delhi and Gurgaon. Designed as a curated “Store-at-Home” moment, the initiative brings over 150 full-sized branded perfume testers—carried in a multi-suitcase setup—straight to the consumer’s home, guided by a trained fragrance expert.

At a time when perfume shopping has been limited to hurried department store interactions, duty-free guesses, or blind online orders, Kult is unlocking a completely new way to experience and enjoy fragrance—on your terms, in your space, with no pressure.

The service has quietly gone live in Delhi and Gurgaon — marking the beginning of what Kult envisions as a nationwide shift in how Indians engage with luxury fragrances.

“Our goal with this initiative was to rethink how India discovers luxury fragrances,” said Karishma Singh, CEO and founder of Kult. “The early response has been phenomenal, and we’re excited to expand this unique experience to Mumbai, Bangalore, and Pune in the coming weeks. This isn’t just a service launch—it’s a category rethink. We’re making fragrance shopping joyful, social, and truly personal.”

Unlike decanters or samples, Kult’s experience involves full-sized testers of 150+ luxury perfumes, brought to your home by a fragrance consultant. Customers can: Invite friends and host a fragrance discovery evening, try everything at their own pace, with no pressure to buy, Make on-the-spot purchases with 48-hour doorstep delivery Enjoy the entire experience free of cost, with no obligation

The initiative reflects Kult’s commitment to building immersive, high-touch brand experiences that merge luxury with accessibility.