September 29 2026: Decathlon Sports India, one of India‘s most loved sports brands, today announced the India launch of KIPRUN, its dedicated running brand, with a new range designed to support runners at every stage of their journey from those running for pleasure to those training to break records.
Born from the crowd’s cheer of “Keep Running” on the sidelines of every race, KIPRUN‘s identity centers on supporting every runner to explore their potential and grow. The brand’s new symbol, inspired by the shape of a starting block, captures the ideas of support, impulse and dynamism, with the “K” seamlessly integrated into the wordmark to reflect both motion and identity.
As runners set out to move more, go further or return to running after a break, KIPRUN offers guidance rather than intimidation. Whether it’s an easy morning run for the sheer feel of it, a serious training block building toward a personal best, or a comeback run aimed at rebuilding strength and confidence, running looks different for everyone and every version of it is valid. By designing around these real runner journeys, KIPRUN reinforces that the right guidance and the right gear matter more than age, pace or experience, and that every runner deserves a brand they can trust
At the heart of the campaign is a 30-second brand film released across platforms, which will target DECATHLON‘s Must-Win markets such as Delhi, Bangalore and Mumbai followed by Kochi, Kolkata, Hyderabad, Pune, Chennai and Ahmedabad. It will be supported by an in-store experience zone spotlighting KIPRUN‘s design innovation.
‘Gaudham Ganesh, CMO, Decathlon India” shared “Running is no more an activity to perform life long to stay fit it also helps people to meet new people and allow them to join communities to bring out the fitness in them. we wanted to celebrate this reality and encourage people to start or restart their journey in ways that feel personal and achievable. At DECATHLON, we support every stage of that journey with accessible products, guidance and confidence, because movement is truly for everyone.”
KIPRUN‘s India debut carries forward the brand’s global tagline, “More Runs. More Life”, reinforcing DECATHLON‘s ambition to become the first destination for runners in the country.