ICA Pidilite has unveiled a grandeur display at Mumbai Airport Terminal 2 (Departure) to experience Italian wood finishes. After the recent launch of the consumer film ‘Good Taste Shows,’ this display complements the digital campaign and provides an opportunity for potential consumers to touch, feel, and experience ICA Italian Wood Finishes. Times OOH handles exclusive advertising rights for Mumbai airport.

ICA is committed to providing customers with the highest quality & designer wood finishes for their homes and businesses. Now, with this grand display at Mumbai Airport Terminal 2 (Departure), customers can explore their wide range of Italian wood finishes in person before they depart for their journey ahead. The ICA Wood Finishes display features a wide selection of premium wood finishes from classic to contemporary. Customers can view the products in detail and learn about the various finishes, textures, and colors available. Experienced staff will also be on hand to answer customer queries and provide personalized product recommendations.

ICA is proud to offer customers this convenient, interactive, and luxurious experience and invites people to see their display at Mumbai Airport Terminal 2 (Departure).

Mr. Manish Airee, Sr. Vice President of ICA Pidilite, says, “The glamorous range of luxury wood finishes represents the highest standards of quality and finesse, which allows architects and interior designers to express their unique style, vision, and artistic sensibilities. It is also perfect for homeowners to display their discerning taste and to build the interiors of their dreams. ICA’s good taste and great finishes are recognizable and they meet the same high-quality standards as in Italy. We are confident that ICA’s curated Italian Wood finishes range will definitely catch travelers’ attention. The display will undoubtedly inspire them to reimagine their home interiors with ICA-Italian wood finishes.”