2nd July 2025: Edstead, a research-driven documentary studio known for its purpose-led narratives, has elevated long-time collaborator Elvis Anthony to the role of Chief Creative Officer & Creative Head. A founding pillar of Edstead since its inception, Elvis brings decades of experience in branded content, visual storytelling, and creative leadership.

In his new role, Elvis will continue to oversee Edstead’s production and delivery vertical teams while shaping the studio’s broader creative direction. He has played a key role in conceptualizing and directing several of Edstead’s flagship projects, including The Future Schools, Great Indian Residential Schools, The Indian EdTech Story, and The Bharat Fintech Story.

 Reflecting on his new position, Elvis Anthony, CCO & Creative Head, said, “Being part of Edstead’s journey has been deeply rewarding. The studio is built on storytelling that drives impact, narratives that shift perspectives, and sparks conversations. To me, creativity is about meeting people where they are and resonating with them in powerful ways. I’m looking forward to this next chapter as we dive into new stories, bold ideas, and fresh possibilities.” 

Shekhar Bhattacharjee, Founder, Edstead, expressed confidence in Elvis’s leadership, stating, “Elvis has been our invaluable pillar at Edstead. His creative direction and leadership have helped shape our identity as a content-first brand. With this new role, we are confident he will lead Edstead into an exciting new era of growth and innovation.”

Elvis’s career includes key roles across some of the industry’s leading media houses and content platforms, including stints as Content Producer at DishTV Smart, Music Video Director at Times Music, and Video Producer at Outlook Publishing, among others.  His rich experience and creative depth position Edstead as a pioneering force in meaningful storytelling.