Founders of Bruised Passports, among India’s earliest and most influential travel content creators, have announced the launch of their new label, a line of luxe travel accessories designed for the modern, style-conscious explorers.

Savi Munjal and Vidit Taneja, together have explored over 112 countries and are known to how Indians think about travel, have channelled years of on-the-road experience into a capsule collection of premium travel essentials. The range, Label Bruised Passports, includes backpacks, tote bags, passport cases, and packing cubes created to meet the needs of discerning travellers who value both design and durability.

Speaking about the motivation behind the new venture, Dr. Savi Munjal explains: “Indians are travelling now more than ever! But most travel accessories we have personally used either don’t cater to frequent travellers or are of such bad quality that they can’t be used for more than 6 months. We want the discerning Indian traveller to have timeless, elegant accessories that they can use and reuse for years! Social Media presence has never been about likes or fame for us! We want to leave a legacy! Label BruisedPassports is a step in that direction”

The first drop, titled The Northern Lights Collection, has already witnessed strong demand, with several products selling out within hours of launch. Each item is designed to be functional and minimalist, with subtle luxe cues that aim to elevate the everyday travel experience.

The launch comes at a time when the influencer economy is undergoing a paradigm shift, with creators increasingly opting for long-term brand-building efforts rather than limited collaborations. Savi and Vidit’s transition from travel storytelling to product innovation echoes global trends seen with creators like Huda Kattan, Gary Vaynerchuk, and Emma Chamberlain.

With this move, Bruised Passports aims to position itself as not just a travel blog but a holistic lifestyle brand rooted in authenticity and thoughtful design. The label reflects the founders’ philosophy, creating meaningful, enduring products for people who see travel not as escape, but as a way of life.