GURUGRAM, India –May 20, 2025: Samsung, India’s largest consumer electronics brand, has announced the expansion of Bespoke AI to its Top Load Washing Machine category, following the remarkable consumer response to Bespoke AI Front Load Washing Machines. Designed to redefine laundry care with intelligent and efficient solutions, the new range brings advanced AI-powered features for enhanced fabric care, energy efficiency, and seamless convenience. With this expansion, Samsung reinforces its commitment to innovation, offering consumers a smarter and more effortless washing experience.
The new Top Load Washing Machines, available in 8KG, 10KG, 12KG, and 14KG capacities, are designed to offer seamless and efficient laundry experience with Bespoke AI. The lineup is available in a range of elegant colours like Black Caviar, Lavender Gray, and the newly introduced Deep Charcoal and Brushed Navy, designed to complement any modern home aesthetic.
Equipped with AI Wash and its 3-step sensing, these machines intelligently detect the fabric type and weight to automatically recommend the optimal settings for each load. Leveraging an advanced AI algorithm, the cycle adjusts key parameters—such as water level, agitation intensity, and wash and rinse duration—delivering up to 25% more fabric care and taking good care of fabrics. Building on this technology, features like Eco bubble, Hygiene Steam (with inbuilt heater), Super Speed, AI Energy Mode, and SmartThings integration, AI VRT+™ (Vibration Reduction Technology) further elevate the laundry experience – enhancing fabric protection, ensuring superior hygiene, optimizing energy efficiency, and providing seamless connectivity for added convenience.
“The launch of our Bespoke AI Top Load Washing Machines reflects our commitment to innovation that meets evolving Indian consumer needs. The remarkable success of our Bespoke AI Front Load range reaffirms the growing appetite for AI-powered appliances. We are now driving the technology expansion to top load models. Consumers can now experience fabric care, convenience, and efficiency with our new Top Load Washing Machines. From optimizing wash cycles to saving energy and providing effortless control through SmartThings, our latest range is designed to make everyday laundry smarter, more intuitive, and seamlessly integrated into modern lifestyles,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.
Intelligent Innovations for Smarter, Faster, and More Efficient Laundry Care
The new Top Load Washing Machines elevate everyday laundry with intelligent innovations that enhance efficiency and convenience. Ecobubble ensures up to 20% better fabric care reducing wear on clothes by effectively dissolving detergent, delivering a powerful yet gentle wash. For a deeper clean, Hygiene Steam, powered by an in-built heater, eliminates up to 99.9% of bacteria and allergens, ensuring superior hygiene. With Super Speed technology, users can complete a wash cycle in just 29 minutes, saving time without compromising on cleaning efficiency. Stain Wash, on the other hand, gives users the option to use either warm or hot water to remove dirt and stains effectively. It can clean everyday marks like sweat at 40°C. AI Energy Mode, available through the SmartThings App, optimizes energy consumption, reducing usage by up to 20% while maintaining powerful performance. Users can track their daily, weekly, and monthly power consumption, with the app even estimating monthly energy bills.
AI VRT+™ technology ensures quieter operation while adapting to various floor conditions. This advanced version of the VRT+™ system gathers multiple signals from the washer and sends them to an AI server, that analyzes the type of floor the washer is placed on. Using an AI algorithm, the server determines the optimal settings for a stable and quieter operation, ensuring a seamless and peaceful laundry experience for users.
Further enriching the experience, SmartThings connectivity allows for seamless control, enabling users to remotely manage cycles, access Bixby voice assistance, and utilize Home Care features for enhanced convenience, making laundry effortless and intuitive.
Like the Front-Load Washing Machines, this new range of Top Load washing machines is equipped with Digital Inverter Technology (DIT), ensuring quieter operation, enhanced durability, and improved energy efficiency. Utilizing strong magnets, DIT delivers powerful performance while consuming less energy than conventional motors, making it both efficient and long-lasting.