National, India – April 23, 2025 – MiQ, the leading global programmatic media partner, today announced the elevation of Varun Mohan to Chief Commercial Officer (CCO) in India. The move comes as part of MiQ’s strategy to position itself for growth in India’s fast-growing digital advertising ecosystem, and strengthen its India leadership team to capitalize on the dynamic market opportunities available.
This elevation positions Varun Mohan at the helm of all commercial operations for MiQ across the region. With almost 20 years of experience in digital media, including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier, Varun and his team has been a cornerstone of MiQ India’s growth story since joining the company in 2020 as Head of Growth & Revenue for India & SAARC. Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors. He was further recognised as one of India’s Top 35 Growth Visionaries by Indian StartupTimes in 2024, highlighting his track record of merging commercial instincts with deep digital insight.
In his expanded role, Varun will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team. The latter remains a core goal for the organisation, as they look to hire, recognise, and elevate the right talent to power its next stage of growth in India.
“MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Lee Puri, co-founder of MiQ. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in MiQ’s future. Varun‘s unmatched leadership abilities, combined with his understanding of MiQ’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ’s position as the clear leader in the Indian market.”
Varun’s appointment comes at a pivotal time for India‘s digital advertising landscape, especially in the rapidly evolving Connected TV (CTV) space. CTV viewership is exploding across Indian households, and YouTube is emerging as a critical performance channel – both areas where MiQ’s CTV capable innovations are poised to help advertisers navigate the growing complexity of India’s OTT and retail media environment.
“India‘s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,” said Varun Mohan, Chief Commercial Officer, MiQ India. “Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India‘s diverse audiences and help our clients capitalize on emerging opportunities.”
Under his leadership, MiQ India will prioritize strategic investments that enhance the company’s cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities. Additionally, Mohan’s team will focus on acquiring and developing top talent to maintain MiQ‘s reputation for delivering exceptional service and performance to clients.