Who and what: 

zondacrypto, a leading regulated European digital currency exchange, has appointed Italian paracyclist Andrea Pusateri as a brand ambassador. The partnership aims to further strengthen the exchange’s presence in the world of cycling – and support the inclusion of people with disabilities in sports.

zondacrypto will also be the main partner of Pusateri’s Beyond Limits Challenge, which will see him cycle for 16 days around Ireland in June as a tribute to the power of resilience in the face of adversity.

On the partnership: 

“Andrea’s journey is a powerful testament to the indomitable human spirit, showcasing incredible resilience and inspiring us all,” said Przemysław Kral, CEO of zondacrypto. “Our missions are aligned, as we believe that his attitude towards inclusivity and accessibility in sports needs to be better reflected in the world of finance. Cryptocurrency has the potential to break down barriers and improve financial inclusion, while empowering people from all walks of life.”

“Witnessing zondacrypto’s commitment to breaking down barriers and fostering a more accessible world resonates with my own journey, and I am proud to join the exchange as a brand ambassador,” said Pusateri. “The world of sports needs to be open to more people, including those with disabilities, much like how the financial world needs to be more accessible to people with varying levels of financial literacy. Through its commitment to sports and education, zondacrypto is helping with both.”

Further Details: 

This partnership demonstrates zondacrypto’s continued support of the cycling community. zondacrypto is the official crypto exchange sponsor for the Strade Bianche, Milano-Sanremo, Giro d’Italia, and Tour de Pologne races and the St Tropez to Monaco Charity Bike Ride. The exchange also counts cyclists Katarzyna Niewiadoma and Tiffany Cromwell as brand ambassadors, and sponsors the Canyon//SRAM zondacrypto team.

The exchange has an ongoing commitment to supporting established and emerging sportspeople. It actively sponsors sports teams including Bologna FC, Juventus FC, Atalanta BC, Parma Calcio, AS Monaco and AS Monaco Basket. Outside of cycling, zondacrypto also has other brand ambassadors, including racing drivers Arthur Leclerc and Valtteri Bottas, tennis player Magdalena Fręch, and others.