Dec 23: Uttar Pradesh Kabaddi League (UPKL) has partnered with Live Your City, a brand under the American company Fever Labs Inc.,as the Official Ticketing Partner for Season 2, set to take place at the Noida Indoor Stadium. The association aims to offer spectators a seamless and convenient match experience from ticket purchase to entry and on-ground engagement.

Live Your City, a brand under the American company Fever Labs Inc., the world’s leading tech platform for discovering culture and live entertainment, which inspired over 300 million people last year to enjoy the best real-life experiences across 40+ countries, joins UPKL as its official ticketing partner.

With a mission to democratize access to real-life culture and entertainment, Live Your City will connect fans with the electric energy of UPKL through seamless digital ticketing, real-time seat availability, personalized offers, and structured access for brand partners. UPKL Season 2 kicks off on December 24, 2025, with tickets starting at ₹299 and available exclusively on Live Your City by Fever.

Through this partnership, Live Your City will amplify the vibrant spirit of the league and tap into its high-energy fandom inside the stadium, maintaining a strong brand presence throughout the season while inspiring more people to live unique, authentic, and exciting experiences in their city.

Commenting on the partnership, Simran Malik, Chief Operating Officer, SJ Uplift Kabaddi, said, “The partnership strengthens the league’s commitment to delivering a smooth and reliable experience for fans. Having Live Your City by Fever as our ticketing partner ensures we can manage this scale smoothly and offer spectators a hassle-free way to book tickets and access matches.”

Speaking on the association, Sheetal Birla, General Manager India, Live Your City, said, “We are proud to join the Uttar Pradesh Kabaddi League as their Official Ticketing Partner. This partnership reflects Live Your City’s commitment to delivering an outstanding user experience and offering our partners seamless access to a global platform that elevates entertainment across all categories.”

The league will host 69 matches throughout the season, leading up to the semi-finals on January 09, 2025 and the grand finale on January 10, 2025, ensuring fans and advertisers enjoy a seamless, well-managed match experience. All the matches broadcast live on Zee Bollywood, &Pictures HD, Anmol Cinema 2 and streaming on ZEE5.