Style Icon of the Year (SITY) 2023-24 – Platform for Authentic Beauty – Exuding Confidence & Charisma

Bengaluru, 20th Feb 2024: Style Icon of the Year (SITY) 2023-24’ presents a pool of talent that is sure to take the industry by surprise. Our talent this time exudes confidence & charisma, with heaps of signature ‘SITY’ spunk.

Style Icon of the Year (SITY) 2023-24’

We are super pumped to see them transition from raw youthfulness to polished professionals. These amazing individuals evolved under the mentorship & rigorous training of Watermark Productions, and the grand finale conducted at the Bowring Institute was a testament to that.

35 finalists that were narrowed down from a pool of 4,000+ students across 25 colleges in Karnataka. They were fully charged with the right blend of original style, spunky walk & confidence personified. Our expert judges were very impressed, making it truly hard for them to crown the final two winners.

Our judges’ panel included actor Sharmiela Mandre, renowned Bharatnatyam dancer Rukmini Vijayakumar, fashion photographer Wasim Khan & fashion designer Sounak Sen Barat. Before arriving at the grand finale, Style icon finalists underwent an intensive two-month grooming program that trained them in ramp walking, etiquette, fitness, acting, dance, skincare, and mental wellness. The results were nothing short of phenomenal.

Winners of Style Icon Of The Year 2023 are Lakshita Thilagaraj & Rohan Rangnath.

The Style Icon of The Year competition by Watermark Productions was a star-studded event with several industry luminaries in attendance. Drawing a crowd of nearly 1500 people from all quarters, to watch the gala night.

“Fashion is what you make of it. The right attitude can make anything look fashionable, and that’s why our hunt has been to find luring personalities, as opposed to typical models.

Yes, fashion is ever-evolving and we have to stay attuned to current trends. But what remains constant is your unique personality. That’s literally half the battle won. Our focus has been on empowering individuals to embrace their unique style journeys. We take immense pride in witnessing the transformation of our students, from fresh, raw enthusiasts, to becoming polished professionals, ready to take on a multitude of industries. There’s nothing more satisfying than helping these energetic young students in shaping their flourishing careers”: Zulfikher Ahmed, Co-Founder, Watermark Productions

Quote “India, is soon to be the world’s 3rd largest economy, and the fashion landscape in our country is only expanding. We have insane talent but limited platforms for them to shine. All we do here at Watermark’s Style Icon is give them a nudge in the right direction. Considering the competition in the field, it’s important for aspirants to have the right skills. Here we are, giving them a crash course in everything they can imagine. You want to act, dance, ramp walk, polish yourself for a corporate job… or just understand your unique style… the Style Icon platform is a golden stage to unveil your true self. I needn’t say more. Honestly, the opportunities our previous contestants have got should give you an insight into the quality of our program. Style Icon opens doors to endless possibilities, the sky is the limit for aspiring fashion luminaries- Ria Jamal, Partner, Watermark Productions

Watermark is set to widen its horizons to be the largest talent-scouting platform in the country.

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