June 20th, 2025: India’s leading protein snacking brand, RiteBite Max Protein, proudly celebrates U Mumba Table Tennis’s triumphant win at Ultimate Table Tennis Season 6, marking a successful culmination of a purposeful partnership that went far beyond sponsorship.
As the Associate Sponsor, RiteBite Max Protein played an integral role in supporting the team’s journey by ensuring players were fuelled with clean, protein-rich snacks at every stage, from high-intensity training to nail-biting match days. The brand’s range of protein bars, chips, and cookies became an essential part of the team’s nutritional routine, helping optimize performance, sustain energy, and boost recovery. What began with India’s first protein bar is now a nationwide habit, with one RiteBite Max Protein bar consumed every second.
With its powerful mantra, “Protein Snacking Matlab No Cheating”, RiteBite Max Protein continues to redefine how India snacks, fuelling not just athletes, but also everyday achievers who refuse to compromise on health or taste. As the first brand to launch a protein bar in India, it now sees a RiteBite Max Protein bar consumed every second, solidifying its leadership in the protein snacking category.
Commenting on the Partnership, Mr. Nayan Sawant, Trade Marketing Manager, RiteBite Max Protein, said, “Partnering with U Mumba TT was not just about sponsorship, it was about shared values. We believe that performance starts with the right mindset and the right fuel. Watching the team lift the trophy after weeks of hard work was truly special. Having RiteBite Max Protein by their side throughout the matches made it even more meaningful for all of us.”
Echoing the sentiment, Mr. Suhail Chandok, CEO, U Mumba, shared, “This championship win is special, and so was the support we received from our partners. RiteBite Max Protein has been an incredible ally along our way to this title, understanding the demands of the players and a sport like Table Tennis and making sure our players were energized throughout the matches with their products.”
This win not only underscores U Mumba TT’s excellence but also highlights the powerful alignment between two high-performance brands, driven by discipline, nutrition, and a shared vision of excellence. Together, they have shown that consistent performance begins with the right fuel. The brand’s wide range of protein bars, chips, and cookies became a trusted companion for the athletes through their intense schedules and training sessions.