New Delhi, 2^nd December – Meritto, India’s leading Vertical SaaS + Embedded Payments and Financing platform for educational organizations, successfully hosted the highly anticipated MENA Chapter of EvolveByMeritto on November 28, 2024, at The H Dubai, UAE. This exclusive event welcomed over 200 education leaders, professionals, and decision-makers to explore strategies, share insights, and discuss the evolving landscape of student recruitment, enrollment, and engagement in the MENA region.

The event marked a significant milestone in Meritto’s international expansion, establishing Dubai as a critical hub for its operations. Currently partnering with 15+ universities in the UAE, Meritto aims to double this number to 30 institutions by the end of the financial year, underscoring its commitment to supporting the region’s dynamic education ecosystem.

Dubai’s thriving education sector, recognized for its focus on innovation and global best practices, aligns perfectly with Meritto’s mission to empower institutions with cutting-edge technology and strategies. Meritto, trusted by over 1200 institutions across India, is now poised to enhance recruitment, engagement, and enrollment outcomes for educational organizations in the UAE and the broader MENA region.

Naveen Goyal, Founder & CEO of NoPaperForms, highlighted the company’s vision “Our journey from being India’s foremost student enrollment platform to entering dynamic markets like the UAE and beyond reflects our commitment to reshaping global education systems. The UAE is pivotal in our roadmap, not only as a hub for innovation but also as a gateway to the broader MENA region. Events like  EvolveByMeritto allow us to connect with education leaders and collaborate on solutions that will define the future of education.”

A highlight of the event was the MENA Education Excellence Awards, which honored remarkable achievements in the education sector across Individual and Organizational Excellence categories.

In the Individual Excellence category, Mrs. Amina Abdulrahim, Executive Director of ICT & IT Security at the American University of Sharjah, was honored for Technology Leadership Excellence, while Mr. Wael Ali, Manager of the Counseling Office at the American University in the Emirates, received recognition for Student Success Excellence. Ms. Wafa Waheed, Head of Admissions, Recruitment, and Marketing at Walsh College, was celebrated for Outreach Excellence in Student Engagement, with Krishna Kumar C Negade of De Montfort University being awarded for Admissions Strategy Excellence. Ms. Nahid Afshan from BITS Pilani (Dubai Campus) was acknowledged for Marketing Strategy Excellence in Enrollment.

In the Organizational Excellence category, Ajman University was recognized for Industry-Academia Partnership Excellence, while Westford Group earned the award for International Campus Leadership Excellence. The University of Dubai was honored for its contributions to AI in Education Excellence, and Futures Abroad was celebrated for delivering Student Experience Excellence in Enrollment.

The success of the MENA Chapter of  EvolveByMeritto demonstrates the company’s ability to unite key stakeholders and address emerging challenges in education. Meritto’s UAE expansion is part of a broader strategy to scale its global operations, bringing innovative solutions and data-driven insights to institutions worldwide.

With the UAE at the forefront of its growth plans, Meritto is set to play a transformative role in the region’s education sector, driving innovation, fostering collaboration, and empowering institutions to achieve sustainable success.