A groundbreaking digital fashion platform that blends the latest in AI technology with handpicked styles, making its exciting debut in India.
Get ready to revolutionize your wardrobe with curated outfits tailored just for you!
India, July 2025: India’s fashion sector is witnessing a transformative addition with the launch of The Chic Indian, a specialized online discovery platform that focuses on contemporary and niche, emerging Indian labels. Founded by branding and fashion strategy expert Puja Goyal Sarvaiya, whose seasoned experience includes working on international runways and spotlighting emerging labels in fashion capitals like Paris and London, The Chic Indian combines editorial curation with advanced technological integration to create an immersive experience that is both refined and culturally informed.
At its inception, the platform features a curated selection of 40+ local brands and boasts 900+ SKUs, highlighting notable labels such as Elsa Nilaj, Siddhant Agrawal, Rosani, Priya Agarwal, Econock Studio and LoveShafali. The product range spans apparel, accessories and preloved, vintage items, including gender-neutral options, each chosen for its aesthetic richness, craftsmanship and distinctive character. The Chic Indian offers an elevated online showroom experience, with a runway section, that transcends mere trend-driven shopping, thus encouraging users to engage with design-centric and culturally significant collections as well as help them shop in a purpose-driven, conscious manner.
A key differentiator for The Chic Indian is its innovative use of technology in retailing. The platform has an AI-powered styling assistant that delivers personalized outfit recommendations alongside an image-based visual search capability that lets consumers find products via photographic input. Additionally, the member-exclusive Access Pricing model gives users up to a 20% discount on each purchase. Collectively, these features foster a dynamic shopping ecosystem that champions independent designers, enhances product discovery by focusing on the designer’s journey through their lens and incentivizes conscious consumption while maintaining competitive pricing.
Founder, Puja Goyal Sarvaiya discussed the launch: “The Chic Indian was born out of a personal desire to build a platform at par with international marketplaces – one that brings resonance to the experience of shopping for premium products. It solves the real challenge of finding style-forward, unique, undiscovered pieces that align with individual aesthetics, through hyper-curated collections, some of which are rooted in my own fashion journey. With this launch, we are creating a community-first, tech-driven space that champions conscious fashion and celebrates storytelling through design.”
With growing attention from stylists, influencers and design-centric communities, The Chic Indian is strategically positioned to become a leading destination for consumers interested in narratives woven into their wardrobe choices. The platform aims to expand its curated collection to over 100 brands in 2025, with plans for showroom-style pop-up events in major Indian metropolitan areas and international cities following fashion weeks. Continuous advancements in AI and personalized shopping experiences remain pivotal to the brand’s overarching vision.