New Delhi, June 12: As an Official Sponsor of the FIFA World Cup 2026™, Hisense is reinforcing its commitment to making football more inclusive by partnering with FIFA and KultureCity to support sensory-inclusive spaces across all 16 host stadiums spanning the tournament’s three host nations – the United States, Canada, and Mexico.
Designed for fans with sensory sensitivities, including individuals with autism, anxiety, PTSD and dementia, these dedicated sensory rooms will feature calming environments equipped with Hisense display technology. The initiative will also provide complimentary match tickets to families with sensory needs, ensuring more fans can experience football’s biggest stage in person.
Bringing this spirit of inclusion and togetherness to India, Hisense has rolled out a series of special FIFA season offers across its television portfolio in India, enabling fans to enjoy an immersive viewing experience at home. Limited-period benefits include cashback of up to ₹10,000 on select Hisense TVs and ₹20,000 on Toshiba TVs, zero down payment options, and complimentary televisions on select large-screen purchases, including the 116-inch and 100-inch Hisense RGB MiniLED models and Toshiba’s 100-inch and 85-inch Z670SP televisions.
In line with its FIFA World Cup 2026™ association, Hisense has also activated multiple consumer touchpoints across digital, outdoor, retail, and on-ground engagement platforms to ensure strong visibility and sustained brand presence throughout the tournament. On the digital front, the company has launched the “3 AM Club” social media contest across Meta platforms, giving consumers across India an opportunity to win exclusive FIFA merchandise while building an active football community around the brand.
At the ground level, Hisense has partnered with Radio Mirchi and Radio Mango to drive fan engagement activities in key football-centric markets such as Kolkata, Guwahati and Kerala. These activations are designed to connect with passionate football audiences through localized experiences and interactions.
The company has also rolled out an extensive outdoor campaign across leading metros and key markets like Kerala, featuring innovative bus shelter branding and high-impact hoardings to maximize visibility during the tournament period. In addition, exclusive in-store engagement programs are being planned across premium retail outlets to create excitement among consumers, showcase Hisense’s latest product portfolio and enhance the overall FIFA viewing experience.
“Football has the power to bring people together like nothing else, and that energy is felt just as strongly here in India as it is in any host city. We are proud that Hisense technology is helping make the world’s biggest tournament accessible to fans who have too often been left out. At the same time, through our FIFA offers in India, we want more families to experience every goal, every save and every unforgettable moment together at home. It is exactly the kind of innovation we want to be known for in India- meaningful, inclusive and built around people,” said Pankaj Rana, CEO, Hisense India.
As India gears up for the FIFA World Cup 2026, Hisense India is also exploring fan engagement initiatives and collaborations with personalities like Ranjit Bajaj from the Indian football ecosystem to further celebrate the growing passion for the sport in the country.
