BIG FM, one of the leading radio networks in the country, celebrated the festive occasion of Ganeshotsav in an eco-friendly, environmentally conscious and sustainable manner in the form of the BIG Green Ganesha initiative. With RE Sustainability as the presenting sponsor, Maharashtra Pollution Control Board as the associate sponsor and powered by Union Bank of India, the initiative came to an end on 10th September with The BIG Beach Clean-up Drive that was conducted in partnership with Afroz Shah Foundation at Sagar Kutir that falls at the end of Versova Beach.

The radio network in an endeavour to make the beach cleaner and the festival greener, RJ Rani, RJ Abhilash and RJ Vrajesh along with acclaimed singer Nikhita Gandhi were at the forefront of the beach clean-up joined by several other citizens. With a slew of purpose-driven campaigns spearheaded by the network, the BIG Beach clean-up reinforces its credence to bring about a positive change in society.