Chennai, June 2022: Leading brands from Allied Blenders and Distillers (ABD), the largest Indian spirits company, have been honoured with the prestigious Gold Quality Award 2022 by the professional jury of Monde Selection, the world’s leading Quality Institute for consumer products.

Sterling Reserve Blend 10, Sterling Reserve Blend 7 and Kyron Premium Brandy have all received the ‘Gold’ distinction in this year’s evaluation by a jury of experts composed of internationally recognized oenologists, master sommeliers, oenology professors, chemical engineers, and specialized press columnists. Each brand has been evaluated on up to 30 parameters related to taste, odour, visual appeal, global judgement and packaging.

Monde Selection Quality Institute, established in Belgium, has been honouring the quality of consumer products since 1961. This year’s proceedings saw over 3000 products from 90 different countries vie for the eagerly sought-after Quality Awards.

Speaking on the occasion, Shekhar Ramamurthy, Executive Deputy Chairman, stated “We, at ABD, are elated with the results from this year’s evaluation. Receiving a Gold Award on 3 of our leading brands stands testimony to our commitment to offer consumers the best quality”