New Delhi April 2022: On the occasion of World Health Day, Springfit Mattress, India’s fastest-growing mattress brand with a decade of legacy, has announced its new campaign –“Springfit – Your Bedtime story”. It aims at making people realize the importance of better sleep through sleep technology. Intending to reinforce its position as a sleep specialist in the industry, Springfit Mattress engaged the new and innovative technology like Aerosleep to kickstart the program.

The sleep rejuvenation program is curated for individuals leading a fast-paced life that leaves them feeling burnt out. Under the campaign, people will be invited to tell their sleep stories and how they are facing challenges like sleep disorders, depression, etc. due to lack of sleep. Through this campaign, Springfit Mattress will be bringing you plenty of tried-and-tested sleep tips and techniques to help you fall asleep faster and stay asleep for longer, as well as expert advice from renowned sleep experts, qualified to talk about how to sleep better, and what to do if you’re struggling to sleep and dealing with the effects of sleep deprivation and insomnia.

Speaking about the initiative, Mr. Nitin Gupta, Executive Director, Springfit, said, “For the past 14 years, we have been committed to putting people’s health and comfort first. Even after knowing the importance of good sleep, our sleep habits have taken a backseat, given the hectic work schedules and other misplaced priorities. Through our new campaign on this World Health Day, we want to urge people not to wear sleep deprivation as a badge of honor.

We at Springfit firmly believe that the power of better sleep can rejuvenate you, uplift your mood, and act as a tonic. This campaign will allow people to experience what they have been missing for a while.”

While people struggle to maintain a work-life balance, the campaign aims to highlight the importance of good sleeping habits with Springfit’s range of products and insight into sleep as a subject of better health.