New Delhi: In a heart-warming tribute to the infinite love, care, and resilience of mothers, Anytime Fitness has initiated a special Mother’s Day campaign “Mom – It’s Your Turn.” This emotional campaign invites one and all to flip the script on their mothers and recognize their emotional presence, physical health, and limitless support.

The campaign begins with an engaging Instagram contest where the followers are encouraged to share three special moments spent with their mothers—be it a gym session, a morning walk, a warm conversation, or a laugh-out-loud moment. The idea is to encourage the community to think about the importance of spending quality time together and the importance of taking care of health and happiness for women who have always given priority to their families.

“This Mother’s Day, we decided to do something new and get people really enthusiastic about celebrating their moms in a special way,” said Vikas Jain, Managing Director of Anytime Fitness. “‘Mom – It’s Your Turn‘ is not just a campaign—it’s a movement to get our community to think about the fact that our mothers deserve as much love and attention as they’ve given us all since the day we were born.

The campaign, which will be held from May 8 to May 11 and culminate in a grand fiesta, will reward winners based on the sincerity and emotional depth of their entries—thus, not only a contest, but a group celebration of motherhood, with Miduty, a well-established health and wellness brand, as the official reward partner.