Mumbai, Jan 12: Sony Entertainment Television’s MasterChef India continues to strengthen its position as one of Indian television’s most compelling brand magnet properties, offering partners a rare combination of scale, credibility, and purpose-led storytelling. As India moves ahead with confidence and purpose, ‘Desh Front Foot Par Chal Raha Hai’, the new season celebrates the spirit, identity and the pride of India, creating a powerful cultural and emotional canvas for brands that stand for trust, quality, heritage, and innovation.
Reinforcing this strong brand alignment, Ananda Dairy Ltd. comes on board as the Co-Presenting Sponsor, seamlessly integrating with the show’s celebration of homegrown pride and nourishment. Further strengthening the association, Fortune Edible Oils and Foods and Catch Salts and Spices join as Co-Powered By Sponsors categories that sit at the heart of everyday Indian cooking and mirror the show’s focus on taste, trust, and culinary excellence.
Reflecting MasterChef India’s broad-based appeal across cookware, energy, and lifestyle ecosystems, the season is further supported by Bergner India, Bharat Gas and Vim ProClean Dishwashing Liquid (Hindustan Unilever Limited) as Special Partners.
Anchored by the return of iconic judges Chef Vikas Khanna, Chef Ranveer Brar, and Chef Kunal Kapur, MasterChef India continues to deliver aspirational content, premium audiences, and deep cultural relevance—making it a definitive platform for brands looking to build meaningful, value-led connections with a nation on the front foot.
Akshay Agrawal, Cluster Head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India (SPNI):
“MasterChef India continues to be a preferred destination for brands looking to engage with discerning, value-conscious consumers at scale. The show’s strong credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for categories spanning food, kitchen, energy, lifestyle and more. Our brand partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating a collaborative canvas that delivers both impact and authenticity.”
Dr. Radhey Shyam Dixit, Chairman at Ananda Dairy Ltd:
“At Ananda Dairy Ltd., nourishment begins with the purity of Indian dairy farms and finds its way into the soul of every meal. This season, MasterChef India’s celebration of India on a plate beautifully mirrors our own ethos of honouring homegrown ingredients and authentic flavours. Our partnership is a natural fit—rooted in a shared belief in bringing genuine dairy goodness to Indian kitchens while inspiring creativity, pride, and togetherness through food.”
MasterChef India airs at 9:00 PM, every Monday to Friday on Sony Entertainment Television and Sony LIV