May 4, 2022: Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management Bodh Gaya have announced the inaugural Executive Certificate Programme in Digital Marketing for Business.
The nine-month programme for working professionals is an opportunity to reinvent them to upskill and pivot with digital skills to be future-ready. It will vastly enhance their skill sets by learning subjects such as Digital Marketing, Digital & Social Media Strategy, SEM & E-mail Marketing, Search Engine Optimisation, Social Media Marketing, among others.
The pedagogy will be highly interactive and will include lectures, case studies, assignments, quizzes, project work etc., to be delivered by eminent faculty and experts from the industry via a state-of-the-art TPL platform through the Direct-to-Device (D2D) mode. Learners will experience a three-day immersive session at the institute during the programme.
Organisations have accelerated the on-boarding of products and services across varied digital platforms to stay relevant and competitive by developing various outreach initiatives for their tech-savvy consumers. Consumers, too, have significantly increased their presence across digital marketplaces and have become the primary medium to access products. Digitalization has led all businesses and entrepreneurs to modernize and bring a paradigm shift to their business outlook. This surge has led to significant demand for digital upskilling for professionals in India. LinkedIn has listed digital marketing as the most in-demand occupation and observed that professionals seek these skill sets to spur growth.
Speaking at the announcement of the programme, Dr. Amresh Kumar, Programme Director, Indian Institute of Management Bodh Gaya, said, “Organisations globally are investing heavily in the digitalization of businesses and digital marketing to reach out to potential consumers. The pandemic has ensured drastic growth on the internet as billions are consuming digital content. This programme will immensely help professionals to develop strategic management and leadership competencies and gain a global business perspective.”
Sunil Sood, Chief Business Officer, Executive Education, Times Professional Learning, said, “The new-age consumers are digitally native and use digital platforms as their primary medium to access information and services. It has thus become imperative for working professionals to stay up skilled with contemporary digital marketing practices. The TPL-IIM Bodh Gaya Executive Certificate Programme in Digital Marketing for Business will enable the digital upskilling of professionals to fuel business growth.”
Indian Institute of Management Bodh Gaya
The Indian Institute of Management is perceived as the most prestigious and elite B-schools in India which lay emphasis on practical experience and critical thinking instead of rote learning and conventional academic schedule. Building on the grand heritage of the IIM brand, IIM Bodh Gaya fosters a culture and curriculum whose sole purpose is to create socially responsible managers and emotionally mature leaders. A dynamic curriculum in consonance with academics and industry experts provides the students with the opportunities to master new skills and explore diverse perspectives. Apart from the conventional classroom setup, IIM Bodh Gaya lays emphasis on practical learning as students partake in case studies, sessions with industry experts, live projects, etc. The institute’s thrust on meaningful research is evident through the credentials and accomplishments of its faculty that has publications in ABDC and Scopus listed journals of repute. In a short span of time, IIM Bodh Gaya has strengthened its position in the corporate world, with its students contributing to illustrious business organizations of the country.
IIM Bodh Gaya acknowledges the significance of exposure to global standards and contemporary trends for enrichment of its students’ learning experience. To bring that international exposure and cultural diversity to the campus, the institute has established collaborations with several reputed institutions in France, Venezuela, Russia, Mexico, Italy, and South Korea while discussions are underway with many other international universities across the globe.