February 4, 2023
IIM Shillong

IIM Shillong to Host the Second ImarC 2022 to begin on August 24 with a pre-conference workshop

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18th August 2022, Shillong. IIM Shillong to host its 2nd edition of the INTERNATIONAL MARKETING CONFERENCE (ImarC 2022) on the 24th and 25th August, 2022 through virtual mode.

This year the conference theme is: “Contemporary Marketing Research: Innovation, Inclusion, and Integration,”. The conference will provide a forum for participants to share knowledge, learn about new developments, and discuss potential marketing problems. Furthermore, it will assist in understanding the gaps and planning ahead of time to fill the gaps. There will be discussions about the changing marketing environment and the creation of value.

The conference will be preceded by a two-day virtual pre-conference workshop on August 22nd and 23rd, 2022. The Workshop will focus on SLR and Meta-Analysis, Basics of Confirmatory Factor Analysis & SEM, CFA and SEM in R using Lavaan, Qualitative Analysis to provide a platform to share knowledge and to enlighten about novel advancements.

The conference will feature many distinguished academicians, researchers, scholars as well as representatives from the industry and start-up firms. Prof. Subhadip Roy (IIM Ahmedabad), Prof. Bipul Kumar (IIM Indore) and Prof. Biswajita Parida (IIT Delhi) among others will grace the occasion. The main goal of the international marketing conference is to provide a forum for sharing knowledge, learning about new advancements, and discussing anticipated problems in the field of marketing.

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