Bangaluru, 27 February 2025: Hotelogix, a globally leading cloud-based hospitality technology provider, announced the integration of its all-in-one Hotel Property Management System (Hotel PMS) with ZenceCRM solution. This collaboration aims to enhance the operational efficiency of hotels while enabling them to provide an enriched experience for guests through automated loyalty and rewards management.

This integration between Hotelogix and ZenceCRM revolutionizes how hotels manage loyalty, campaigns, and rewards. This seamless collaboration automates the entire process—from member registration to point accrual and point redemption. Hotelogix’s hotel partners can now leverage this operationally imperative integration to make the most out of their loyalty programs to boost sales and revenue, while improving guest satisfaction.

“Loyalty programs and CRMs are becoming increasingly popular among mid-market hotels, as they are an effective way to drive repeat business. To drive this, hotels are implementing these programs to incentivize guests. Plus, loyalty members are typically 20% to 22% more profitable, as they tend to stay longer and spend more during their visits. With ZenceCRM, we aim to provide mid-market hotels with the tools they need to meet and manage this demand effectively,” said Aditya Sanghi, CEO of Hotelogix.

ZenceCRM offers industry-agnostic cloud-based CRM, Loyalty and Conversational Commerce solutions that enable seamless omnichannel customer experience. For hotels, it offers flexible reward options tailored to each guest’s unique preferences, making each interaction more meaningful. It enables hotels to gather and analyze guest data to create personalized campaigns that resonate with their guests.

“By partnering with a globally leading Hotel PMS provider like Hotelogix, we are ready to expand our solution to their growing client base. Together, we will create exceptional opportunities for hotels to enhance operational efficiency, boost sales and revenue, and provide superior guest experiences,” said Tejas Kadakia, Co-founder & Director – Sales of ZenceCRM.

Speaking about the usefulness of this integration, Arjun Baljee, President of Royal Orchid Hotels Limited, said, “We are committed to reward our loyal patrons continuously and instantly with our loyalty program – Regenta Rewards. Thanks to the automation powered by Hotelogix and ZenceCRM we have been able to manage our elaborate loyalty program effectively across our 100+ properties.”