New Delhi, Aug 07: Strengthening its commitment to democratizing quality grooming for Indian consumers, VI–JOHN has announced the launch of the VI–JOHN Shave Pro Twin Blade Razor, a new affordable shaving solution designed to deliver a smooth, comfortable, and reliable shaving experience for the mass Indian market. the razor aims to bridge the gap between low-cost disposable razors and premium multi-blade systems by offering enhanced performance at an accessible price point.
This launch marks VI–JOHN’s strategic entry into the affordable razor category as the brand continues to strengthen its presence across the broader men’s grooming ecosystem. Building on its strong legacy in shaving preparations and grooming products, the company aims to make upgraded shaving experiences accessible to consumers across urban, semi-urban, and rural India.
Speaking on the launch, Ashutosh Chaudharie – GM Marketing, VI–JOHN Group, said, “At VI–JOHN, we have always believed that quality grooming should not be limited to premium consumers alone. Shaving is an everyday grooming ritual for millions of Indian men, and we believe that a comfortable shaving experience should be accessible to everyone. With the launch of the VI–JOHN Shave Pro Twin Blade Razor, we aim to offer consumers a reliable and affordable grooming solution that combines quality, comfort, and value. This launch reflects our larger vision of democratizing quality grooming and bringing better shaving solutions to consumers across India. It is also a strategic step in strengthening VI–JOHN’s presence across the broader shaving ecosystem.”
The VI–JOHN Shave Pro Twin Blade Razor features two super sharp Japanese blades that provide a closer and more precise shave with minimal effort. The razor is also equipped with an Aloe Vera lubrication strip that helps soothe the skin, improves glide, and reduces irritation during shaving. Additionally, its longer ergonomic handle is designed to provide better grip, improved control, and enhanced stability for everyday use. The product has been specifically designed keeping Indian grooming habits and consumer preferences in mind, where affordability, ease of use, and reliable performance remain key purchase drivers. With a large percentage of Indian consumers continuing to rely on basic shaving solutions, Vi–John identified a strong opportunity to introduce a better-quality razor that balances comfort, performance, and value.
India’s grooming market continues to witness rising demand for affordable yet high-performing products, particularly across Tier 2, Tier 3, and rural markets where grooming aspirations are steadily increasing. With nearly 65% of India’s population residing in semi-urban and rural regions, VI–JOHN sees strong growth potential for products that combine accessibility with reliable performance. With this launch, VI–JOHN continues to reinforce its long-standing commitment to offering reliable, high-quality, and affordable grooming solutions tailored for the evolving needs of Indian consumers.