UK-based Swiss Traffalgaar announces entry in India Selects Nashik for its first hotel in India
Nashik, 05 July 2022: Swiss Traffalgaar Luxury Hotels (STLH), a chain of luxury hotels headquartered in the U.K. has entered the Indian market and is in the advanced stages of finalising the launch of its new hotel. The first hotel will be located in Nashik at a strategic location and close to popular tourist destinations and on the arterial route. Existing property in Nashik was taken over and upgraded as a part of the entry strategy. STLH will provide world-class facilities by way of banquets, rooms, a club, and a café.
Commenting on the development Mr. Ashwani Bhardwaj, General Manager, Swiss Traffalgaar Luxury Hotels said “The hotel is currently in the process of deploying global best practices and is in advanced stages of finalisation to the launch. The staff has been handpicked from India’s finest hospitality schools nurtured on the philosophy of SINCERITY “Doing the right thing” and AGILITY “Think, Decide and Act proactively. Our strategic location, a pleasant and soothing ambience, lush green lawns combined with a well-trained team will translate to a world class customer experience. The hotel has an additional capacity to scale up and add another 100+ rooms based on the initial response”
Mr. Digesh Singh, Executive Director of Swiss Traffalgaar Luxury Hotels said, “We are excited to get a set of global luxury brands in India. This property is designed by Mr. Raja Audrey who has conceptualised India’s finest luxury hotels & resorts such as JW Marriott juhu Mumbai, Hotels Centaur in Mumbai & Delhi. Our Group has already invested 15 crs. for upgrading the facility and we have earmarked an additional investment of Rs 100 crs for future expansion plans in India which includes a five golf course resort near a wildlife sanctuary. STLH plans to own and operate hotels and resorts in South Asia, South East, and the Middle East and plans to develop its hospitality label Swiss Traffalgaar Hotel.”
STLH comprises 12 acres of the green lawns, which can accommodate up to 10,000 guests for any family function or corporate events. There are nine exotic settings – indoors and outdoors across the hotel. A large pool surrounding a green island is one of its kind in this part of Nashik.
The hotel has 100+ luxury rooms, and each room offers a garden-facing or pool-facing view and is spacious with ergonomically designed beds to provide the ultimate comfort and luxury. The large bed size is suitable for International travellers with a slightly taller height as well as Indian family with kids.Most of the rooms also have a king-size bathtub with organic toiletries and all standard amenities.
STIL has opened a café with a promise to offer global cuisine to its residents and local people of Nashik. The management has hired chefs from internationally acclaimed hospitality institutes trained to deliver quick service to meet customers’ needs during their dining experience. The cafe offers a variety of dishes ranging from Asian, European, South and North Indian traditional cuisines.
Along with a café, the hotel will host the only theme-based club in Nashik. As a part of the launch offer, it will shortly announce benefits like unlimited free drinks at particular time slots and highly subsidised rooms for a luxurious and comfortable stay.
STLH has come up with a concept, especially for women. It has come up with a section specially dedicated to women travellers. This section will be utilised specifically by women staff and no men will be allowed. It is the first luxury hotel in Nashik to have come up with this unique concept.