udaan applauds the relentless commitment of pharmacists to the society with its new advertising campaign
Mumbai, October 10th, 2022
udaan, India’s largest B2B e-commerce platform, today rolled out a new digital campaign to applaud the relentless commitment of pharmacists to the society. The campaign highlights udaan’s superior customer service towards its partner pharmacies. Further the campaign emphasises the unique proposition of multiple delivery options (4-hour with 4 delivery slot options (5 AM, 11 AM, 2 PM and 5 PM) – an industry first initiative by a B2B e-commerce company.
The campaign has been conceived by Mumbai based Brand and Communications consultancy, Tilt Brand Solutions and highlights the challenges of partner pharmacies and how udaan can meaningfully partner and delight them in their journey. The campaign aims to address and solve the unique challenges with a brand promise to deliver a superior customer experience to pharmacies while ordering medicine supplies through the udaan ‘app’.
The digital marketing campaign will run across various platforms for the next 3 months including ATL, BTL, paid digital, app, CRM (SMS, PN), etc.
Sanjay Sharma, Business Head – Pharma Category, udaan “The Pharma category on the udaan platform is a growing business and as part of our long-term strategy we plan to build and establish a long-lasting relationship with our partner pharmacies. We are committed to leveraging technology to bring the benefits of product & service innovations to partner pharmacies and are confident that our campaign will resonate well with our audience.”
The pharma category on the udaan platform lists Medicines, Medical Supplies, and Over the Counter (OTC) Products. Currently the udaan platform has over thousands of pharmacies registered to transact and do business online. The campaign emphasises the unique proposition of multiple delivery time options – an industry-first initiative by a B2B e-commerce company.
Says Adarsh Atal, Executive Director Creative, Tilt Brand Solutions “We are well aware, that chemists are and have been a part of India’s critically essential workforce. However, as the world has progressed and critical business sectors have seen technological advancements, there has been little done for the pharmacists. With our campaign, we wanted to emotionally connect with the chemists, just like they do with each and every one of their consumers and bring to the fore how udaan is enabling them with tech to do their business more efficiently and profitably.”