No matter what you produce and sell—whether T-shirts or skincare products—promoting your products makes sure they thrive on the market. Proper advertising and promotion spread the word about your product. Without any official release or ad disclosing your items, no one will know about your products’ existence or the fact that your business sells them. Bring attention to your company’s latest venture with these four different ways to promote your products.

Video Marketing

Videos give you digital content that’s easy to market on multiple accessible platforms, from social media to television ad space. Videos also come in many possible forms, giving you an array of ways to market your product.

For example, product demo videos offer many business benefits that go beyond product promotion. Product demos provide a more in-depth look at your products that educates both your potential buyers and your staff. Filming short snippets that give first looks at a product is perfect for building the hype of your product release. Teasers and first-look videos also highlight the efforts you put into your packaging choices, showcasing the intricate details of your packaging with close-ups. Commercial videos give you network-appropriate footage fit for bigger and official broadcasting sources.

Sampling Stands

Everybody loves free samples and testers. Unlike an advertisement on TV or in the paper, samples and testers allow people to experience the product in question. Letting potential customers touch, use, and interact with your product fosters a connection between the customer and the item in question, giving them a deeper understanding of the product.

Samples and testers allow people to subject the product to their own testing standards and paint a better picture of whether the product is right for them. Set up a sample stand in your brick-and-mortar shop or in a public space and invite people to gather their thoughts and experiences with your products.

PR Packages

PR packages involve putting together a mailable display of your product to send out to people. Most PR packages go to influencers and celebrities—people with large and influential platforms. The goal behind PR packages is to initiate word-of-mouth marketing.

People who receive your package tell their followers and friends, who will then want to go and try it for themselves. Pack an appealing display of your product in a mailable box and ship out your latest releases to get people talking.

Launch Parties

Launch parties attract a crowd, exposing your product to tons of people. Between catered food, free samples, and networking opportunities, a launch event offers many enticing qualities. You can’t go wrong promoting your product with a celebratory event!

No matter what your new product is, marketing it guarantees success in sales and lots of growth for your business. Introduce your latest product to the world with one of these four different ways to promote your products to set your company up for success in the markets.