Vadodara, 2025: BAR – short for Baker’s Artisanal Recipes – is rewriting the rules of chocolate in India with a homegrown couverture that rivals the world’s finest. Designed especially for bakers and confectioners, BAR is a sensorial celebration of texture, technique, and taste. What makes it truly stand apart is its signature melt-in-your-mouth quality, achieved through the precision of phase V crystal tempering – a rare and meticulous process that delivers the perfect glossy finish, clean snap, and a slow, luxurious melt.

Crafted with the needs of bakers at its core, BAR was born out of a desire to make premium-quality couverture chocolate both accessible and practical. Every detail – from the carefully sourced cocoa butter to the thoughtfully designed 100-gram break lines – is tailored to simplify the baking experience without compromising on quality. BAR’s resealable pouches eliminate the need for extra storage, while the clean, easy-to-handle mould ensures less mess and more joy in the kitchen.

From the creamy sweetness of 33% Pure White couverture to the bold richness of 99.5% Dark couverture, BAR offers something for every taste profile, including keto and diabetic-friendly options. If you’re a home baker or enjoy baking as a hobby, you can try out the handy BAR nickels featuring easy-to-melt chocolate callets. Moreover, a B2C collection called ‘The BAR Collective’ conceptualized on Bean to Bar chocolates also made its foray recently in Bangalore.

But BAR is more than just chocolate. It is a brand built on three foundational principles: Baker’s Utility, Artisanal Quality, and Recipe Possibility. In pursuit of true artisanal excellence, BAR focuses solely on couverture chocolate, made with handpicked cocoa butter and powder, tempered with scientific precision to unlock its full potential. No shortcuts, no substitutes – just pure, premium chocolate created in small batches for maximum freshness and flavour.

Health-conscious and quality-obsessed bakers will appreciate BAR’s refusal to compromise. Unlike compound chocolates that rely on hydrogenated vegetable fats, BAR couverture contains genuine cocoa butter – a natural fat known to support heart health, regulate cholesterol, and enhance overall wellness. The difference is not just in taste, but in the integrity of the ingredient list. With BAR, bakers are not only choosing superior performance but also a chocolate that aligns with clean-label values.

Community is at the heart of everything BAR does. Through initiatives like BARofChoc Diaries and BARofChoc Post-Its, the brand showcases recipes from a diverse range of bakers – from professionals to passionate home chefs – fostering a culture of creativity, inclusivity, and inspiration. Whether vegan, sugar-free, or simply adventurous in flavour, BAR welcomes all palates and preferences under one shared passion: baking the world a better place.

With a product born of science, a process grounded in craftsmanship, and a purpose that uplifts the baking community, BAR is proudly raising the standard of Indian chocolate. It may not come from Switzerland, but it melts with the same magic – and it’s made with even more heart.