New Delhi, 23rd June 2025: Symphonies Life, a premium mattress and sleep solutions brand, has launched a new brand identity that marks its move from just being a product to becoming a complete sleep and lifestyle brand. Led by creative agency VOLUME, the rebranding aims to change how people think about sleep not just as a basic need, but as an essential part of their well-being.

Built on the promise of “engineering better sleep for a more conscious lifestyle,” Symphonies Life is now rooted in calm, rhythm, and softness reflected in every element of the brand’s experience. VOLUME developed a modern and minimal visual identity using motion-based metaphors like waves, breath, and stillness to evoke better sleep cycles.

From intuitive packaging to an immersive D2C communication system, the brand marries science-backed sleep benefits with a design-first approach. Symphonies Life now extends its narrative seamlessly across POS displays, influencer kits, social content, and offline experience zones ensuring a consistent and calming brand presence.

“We wanted to go beyond just being another mattress in the market. With VOLUME, we were able to build a brand that speaks to a more conscious, wellness-focused consumer,” said Shivans Agarwaal, CEO Symphonies Life. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy.”

Speaking on this, Rishabh Srivastava, Brand Director, VOLUME, said, “Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space.”

With a refreshed identity and storytelling-led ecosystem, Symphonies Life is poised to take the premium sleep market by storm.