Patna, May 8, 2024: CIMP– Business Incubation and Innovation Foundation (CIMP-BIIF) and StrateRise Consulting – a leading strategic communication firm, today announced the signing of a Memorandum of Understanding (MoU) to provide integrated strategic communication, branding, reputation management, and ESG support to entrepreneurs in Bihar. The MoU was signed by Sh. Kumod Kumar, CAO of Chandragupt Institute of Management Patna (CIMP) and CEO of CIMP-BIIF, and Mr. Yuvraj Mehta, Founder & CEO of StrateRise Consulting, at CIMP Patna campus.
This strategic collaboration will support entrepreneurs in Bihar by enhancing their brand image among targeted stakeholders and customers. Furthermore, it will enable them to integrate strategic communication into their business plans, which can aid in raising funds, expanding market reach, gaining a competitive edge, attracting talent, and developing credibility. Ultimately, this MoU aims to boost sales and market valuation for startups in Bihar.
Speaking on the occasion, Mr. Yuvraj Mehta, Founder & CEO of StrateRise Consulting, said, “We are delighted to collaborate with CIMP-BIIF, and look forward to providing integrated strategic communication and brand management services to entrepreneurs of Bihar. Bihar is likely the first state in India to offer such comprehensive communication services to its entrepreneurs. In today’s VUCA world, reputation management is crucial for sustained success. Entrepreneurs should understand the DNA of their brand and weave compelling, positive narratives that resonate with their stakeholders.”
Highlighting the importance of this collaboration, Sh. Kumod Kumar, CAO of CIMP and CEO of CIMP-BIIF said, “CIMP-BIIF is excited about this partnership with StrateRise Consulting. Together, we can create synergies that will not only benefit Bihar entrepreneurs in creating strong brands but will also substantially contribute toward building a positive perception of Bihar’s startup ecosystem. CIMP-BIIF plays an important role in supporting the growth of startups, fostering innovation, and driving economic development in local communities.”
This strategic partnership between CIMP-BIIF and StrateRise Consulting offers a sustainable and holistic development path for Bihar’s startup ecosystem.