27, December 2023: Stable Money, a leading marketplace specializing in reliable fixed-income investment opportunities, has kicked off its highly anticipated campaign, “Naye India ki Nayi FD,” with the completion of its inaugural session taking place in the culturally rich city of Lucknow.
The “Naye India ki Nayi FD” campaign represents a comprehensive 360-degree multimedia effort designed to transform the way people perceive and engage with fixed deposits. Leveraging a range of multimedia tools, including video stories, billboards, radio, and various advertising forms, the campaign aims to demystify digital investments, making them a household choice for individuals across Tier 1 and Tier 2 cities in India. The focus of the campaign extends beyond promoting financial stability to fostering growth that resonates with the heartbeat of the new India.
This campaign targets 22 cities in India, including Jaipur, Patna, Chandigarh, Bhubaneshwar, Indore, Guwahati, Surat, Ludhiana, Bhopal, Dehradun, Kochi, Raipur, Jodhpur, Meerut, Cuttack, Kanpur, Shimla, Sikar, and Vadodra.
Lucknow, with its rich culture and forward-thinking populace, emerged as the perfect launch site for “Naye India ki Nayi FD.” The city not only facilitated direct connections with potential customers but also underscored the pivotal role of trust in financial decisions. Here, trust is not just a cornerstone of relationships; it is a living testament to the success of Stable Money, as reflected in the enthusiastic embrace of referrals for customer acquisition. Within just two weeks since the main event, registrations in Lucknow have surged by an impressive 15%, showcasing the resonance of Stable Money’s offerings with the local audience.
To reinforce trust on a national level, Stable Money is excited to unveil a series of video stories featuring valued customers from various cities. These narratives, extending beyond traditional testimonials, offer real-life experiences shared by those who have embraced Stable Money’s fixed deposit platform. This initiative aims to provide potential customers across the country with a deeper, more relatable understanding of the platform.
The campaign is aimed at reaching existing consumers and prospective customers, emphasizing the importance of trust and loyalty in the financial landscape. Every city, big or small, holds a community with unique financial needs, and the campaign seeks to address these diverse requirements on a broader scale.