Bengaluru, February 10, 2023 – With an aim to serve more customers with its differentiated offerings, Simpli Namdhari’s, a 100% vegetarian omnichannel retailer and a brand owned by the Namdhari’s Group, opened its 10th store in the city’s JP Nagar area.

The 4,200 sq. ft fresh-centric store is designed specifically to complement the wide range of farm and sourced produce available in the store. To emphasize the diversity of products, each of the categories from fruits & vegetables, staples & grains, oils to FMCG, dairy, beauty and home among others have been distinctly designed to highlight individual products and display the category cohesively with ease of purchase and easy in-store navigation at the core of design planning.

Speaking about the launch, Gurmukh Roopra, CEO, Namdhari’s Group said, “As a major agribusiness and retail company, our control over the entire value chain enables us to fulfil most of the household food needs. Simpli Namdhari’s outlets are not only a part of our omnichannel strategy but also an important aspect of our seed-to-plate value chain. The concept of being a one-of-a-kind experience store and offering home-developed recipes for consumption on and off the premises has been at the forefront of our efforts since the first store was opened. Even the new store embodies the brand’s promise of providing the finest Simpli Namdhari’s experience in an easy and convenient way.’’

The store offers residue-free and safe-for-consumption fresh produce cultivated at Namdhari’s farms. It also offers a wide range of everyday groceries, personal care, and an extensive assortment of dairy products, along with food options from around the world.

Besides an array of products, the new store also features a Simpli Good Food cafe where one can enjoy healthy salads, cold-pressed juices and other short eats.

The store will be open between 8 am and 9:30 pm, on all days of the week. Besides the new store in JP Nagar, Simpli Namdhari’s is also located at Ashoka Pillar Road in Jayanagar, Yelahanka, RT Nagar, Hebbal, Indiranagar, Sarjapur, Whitefield, Garuda Mall on Magrath Road and Orion Mall at Rajaji Nagar.