Riyadh, 13 February 2024: The Roshn Saudi League (RSL) is proud to unveil PepsiCo as its newest gold partner for the remainder of the current season and the entire 2024-2025 season. This comprehensive partnership categorizes PepsiCo’s flagship products as the Official Water Partner (Aquafina), Official Soft Drinks Partner (Pepsi), Official Sports Drink Partner (Gatorade), and Official Potato Chips Partner (Lays), aiming to elevate the match-day experience for fans.
The partnership between the RSL and PepsiCo is designed to bring fans closer to the game they love, with both entities committing to a series of activations and events aimed at enhancing fan engagement and enjoyment on match days. These initiatives are part of a broader effort to celebrate football culture and provide memorable experiences for the league’s passionate followers.
Carlo Nohra, Chief Operating Officer at the Saudi Pro League, said: “We are delighted to welcome PepsiCo into the RSL family as a gold partner. This partnership aligns with our mission to offer fans innovative and engaging experiences. PepsiCo’s commitment to football and its global reputation for quality will undoubtedly enhance our league’s appeal and the overall fan experience.”
Aamer Sheikh, Chief Executive Officer – PepsiCo Middle East Business Unit, said: “We are thrilled to join hands with The Roshn Saudi League as Gold Sponsors for the season. This partnership signifies a shared commitment of excellence, passion, and the pursuit of victory. Just as football unites fans around the world, PepsiCo’s iconic brands continue to bring people together to celebrate moments that matter. Together, we aim to elevate the beautiful game to new heights, delivering unforgettable experiences for fans and fostering a legacy of greatness. Cheers to a winning partnership on and off the field!”
As the Official Water, Soft Drinks, Sports Drink, and Potato Chips Partner, PepsiCo will play a pivotal role in the RSL’s strategy to engage with fans and create an inclusive atmosphere that celebrates the sport’s universal appeal. The partnership with PepsiCo, a company known for its strong connection to sports and entertainment, highlights the RSL’s commitment to partnering with brands that share its passion for football and dedication to the fans.