Mumbai, Feb 6: Rebel Foods, through its brand growth platform Rebel Launcher, has partnered with fast-growing food brand Easybites to support its expansion across key markets in India. As part of this strategic collaboration, Easybites is currently live across 10 Rebel Foods cloud kitchens in Bengaluru and Hyderabad, with plans to scale to Chennai and additional locations in the coming months. The partnership underscores Rebel Launcher’s mission to enable emerging and established restaurant brands to scale efficiently by leveraging Rebel Foods’ cloud kitchen infrastructure, proprietary technology, and end-to-end operational capabilities.
Easybites, known for its curated menu of fried chicken, burgers, and wraps, has built strong consumer traction by delivering flavour-forward comfort food optimized for consistency and delivery-led consumption. Through Rebel Launcher, the brand can enter new markets faster, serve multiple neighbourhoods within a city from day one, and optimize performance using data-driven insights while maintaining quality and brand integrity.
Ankur Sharma, Co-founder at Rebel Foods, commented:
“Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we help them scale efficiently across geographies while leveraging Rebel Foods’ infrastructure, technology, and operational expertise.”
Masoud Mohamed, CEO, Easybites, added:
“Rebel Launcher has been a strong growth partner for Easybites, enabling faster, more efficient expansion across the Southern market. Launching in new cities through Rebel Launcher allows us to understand each market better and serve multiple locations per city from day one. We see this as a long-term strategic alliance and are excited to expand to more locations across India.”
Rebel Launcher is designed to help partner brands scale with lower capex, faster go-to-market timelines, and access to Rebel Foods’ extensive cloud kitchen network, shared supply chain, and technology-led operating systems. The platform allows brands to focus on food and brand-building while Rebel manages infrastructure, operations, and scalability.
The partnership with Easybites further strengthens Rebel Launcher’s growing portfolio and reinforces its position as a preferred growth platform for restaurant brands navigating India’s evolving food delivery landscape.