New Delhi, India 04th April 2025: Primebook, the fast-growing made-in-India Android laptop brand, today announced the launch of their one-of-a-kind innovative feature, Blinkstop  -_-, in association with 82.5 Communications (an Ogilvy group company). This brilliant feature involves smart punctuation, which naturally promotes blinking, thus preventing eye strain, irritation, and myopia among students and digital learning users.

Research has shown that prolonged exposure to screens reduces the normal blink rate by more than half, from 18.4 blinks per minute to just 3.6 blinks per minute, leading to dryness, irritation, and long-term ocular problems. The report of a study also indicates a 35% increase in cases of myopia since the invention of smartphones and an almost 50% risk of suffering from eye diseases by 2033 among people in their 30s.

Blinkstop is a relatively simple but highly effective remedy against such problems. It is embedded into Primebook’s web browser itself, meaning it replaces certain full stops with the Blinkstop punctuation-_-, which serves as a reminder for blinking while one reads digital content, such as news and educational material. It is non-invasive and does not require any additional software or apps, seamlessly fitting into the habit of digital reading.

This feature comes at a time when prolonged exposure to screens has become a norm, especially for students and learners. Blinkstop will come in handy for students and learners when long reading sessions may dry their eyes out, redden, or irritate them. Other than this, it also turns reading into subtle fun by gamifying blinking, thus making reading a self-care practice by increasing awareness of screen use and eye health. The feature also makes digital learning more accessible for sensitive-eyed people.

“We live in a world where reducing the digital divide is critical for the creation of a future-ready generation. However, extended exposure to screens can cause eye problems if the correct measures are not undertaken. A natural solution for promoting blinking (essential to protect the eye) is the use of smart punctuation that encourages natural blinking. This helps students read longer without straining the eye. It strengthens learning without interruptions for everyone, especially in digitally dependent educational settings. It is such a simple innovation, yet holds massive impact,” said Chitranshu Mahant, Co-Founder and CEO at Primebook.

Aman Verma, Co-Founder and COO at Primebook said, “ With Blinkstop, Primebook continues to keep raising the bar in its digital learning experiences. While other brands available in the market offer certain solutions to reduce eye strain, no other brand in the market currently offers a feature like Blinkstop. This feature is the by-product of merging technology with our understanding of behavioural sciences making it a very user-centric, practical solution for improving eye health while enjoying digital reading.”

Users can easily activate the Blinkstop feature on their Primebook laptops, by clicking the Blinkstop icon in the browser shortcuts and enabling the headlights.