Mumbai, 22 May 2025: Polycab India unlocks new growth avenues with Zepto‘s quick commerce integration. It has announced its foray into the Quick Commerce space with the launch of its energy-efficient ceiling fans on Zepto. With this strategic move, Polycab aims to enhance consumer convenience by enabling quicker access to their Super ROI fans. It ensures swift doorstep delivery as the summer season sets in early across India.
With consumers’ increasingly prioritising instant access to products, Quick Commerce platforms like Zepto have emerged as game-changers. Anticipating the future of retail, Polycab is pioneering the integration of Q-commerce into its go-to-market strategy, redefining how convenience, speed, and innovation come together to serve the modern consumer. Having already established a strong presence on e-commerce giants like Amazon and Flipkart, Quick Commerce was the natural progression to serve consumers at their doorstep.
Mr. Ishwinder Khurana, Executive President and Chief Business Officer – B2C, Polycab India, said, “Today’s consumers demand speed, quality, and convenience—all at once. Our entry into Quick Commerce through Zepto is a timely and strategic response to the evolving expectations of consumers. We’re not just selling fans, we’re delivering instant comfort. This initiative is a key pillar in our broader go-to-market strategy, as we continuously evolve on how we connect with consumers, whether through e-commerce platforms or 10-minute delivery services. It also marks a significant step forward in our B2C transformation journey, making Polycab more accessible, agile, and aligned with the needs of the modern Indian household.”
Polycab’s range of ceiling fans (₹1,800–₹3,500) and exhaust fans (₹1,000–₹1,500) are now available on Zepto across key metro cities including Mumbai, Pune, Delhi, Faridabad, Bengaluru, Hyderabad, Noida, Gurugram, Lucknow, Kolkata, Nashik, Jaipur, Ahmedabad, and Ghaziabad. While installation is currently consumer-managed, Polycab ensures strong after-sales support through its dedicated toll-free service network.
At Polycab, we’re focused on using modern distribution channels to bring innovation and greater efficiency to our consumers. With Quick Commerce, we’re taking an important step toward making convenience an even greater priority in the electrical appliances space.