Mumbai, 14th May 2024: Plus Gold, India’s trusted gold investment app, released a new ad film on the auspicious ‘Akshaya Tritiya’ highlighting Sonakshi Sinha’s dual role as the latest investor and brand ambassador.

Directed by Chidambaram S. Poduval, the visionary behind the Malayalam blockbuster film

‘Manjummel Boys’, the ad film presents a compelling alternative to traditional approaches and offers a fresh perspective on gold investments. It showcases Plus Gold’s innovative approach

that highlights flexibility and adaptability in today’s dynamic market.

“Sonakshi’s charisma has augmented Plus Gold’s acceptability as a new-age and reliable savings and investment alternative. It’s serendipitous that her Instagram handle, @AsliSona (translates to ‘pure gold’) so seamlessly resonates with our brand’s core belief of offering uncompromising authenticity in the booming digital savings market,” said Plus Gold co-founders, Raj and Veer on this partnership.

This ad film-led campaign has been getting an overwhelming response from Plus Gold’s existing users and stakeholders as it promises to attract a wider set of investors in the precious metal market.

“Akshaya Tritiya brings blessings of abundance, and this year, I’m investing in Plus Gold. It feels like a prosperous beginning, a golden opportunity I didn’t want to miss,” said Sonakshi Sinha.

She joins Varun Dua, Founder and CEO of Acko, who invested in Plus Gold during their Shark Tank India Season 3 appearance. The rapid user base growth of 8X (since they last aired on Shark Tank India) positions it to transform the market with a simpler, more flexible approach to owning gold.

Shrenik Gandhi, CEO of White Rivers Media, an investor and digital partner of Plus Gold that stitched this partnership, echoed how Plus Gold is democratising gold ownership, making it an easy and smart investment for everyone in India.