February 3, 2023

Online Searches for Education, Tourism & Home Needs Witness Big Spike In 2022

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Chennai, August 5, 2022: Sulekha’s latest six-month study of visits and searches by 1 million-plus consumers across eight major Indian cities has revealed interesting demand-specific trends across various services.

This half-yearly trend tracker by SulekhaIndia’s leading tech-AI platform for expert services, provides insights into the nation’s demands and trend patterns. These are the highlights for the first half of 2022.


Education

  • Non-technical colleges and courses were sought after, along with Arts courses. Arts and Science, Hotel Management, Aviation, Pharma, and Polytechnic courses found many takers.
  • Pan-India searches for Arts and Science colleges increased 366 percent. Arts schools saw a 20 percent spike.
  • Mumbai recorded the most searches for Arts and Science colleges, ahead of Pune and Ahmedabad.
  • Kolkata topped Arts school searches (100 percent increase), followed by Delhi with a 40 percent hike.
  • Aviation colleges were in high demand across all cities.
  • Pune witnessed a 145 percent surge in Pharma colleges.Tourism and Travel
  • Removal of travel restrictions has increased hotel reservations and spurred demand for travel agents.
  • Searches for travel agents and tour guides grew 200 percent in Chennai. Delhi was second, with 80 percent.
  • Demand for hotel-reservation agents in Delhi increased by 153 percent. Hotel bookings in the city went up 60 percent.

Home Services

  • Demand for air-conditioning-related services skyrocketed due to this year’s unprecedented heatwave. AC dealers, rentals, and spare parts saw pan-India increases.
  • AC services saw a 300 percent increase across India. Delhi led these searches, followed by Chennai and Kolkata.
  • AC rentals registered a 485 percent surge across India. Delhi topped the list, ahead of Chennai and Hyderabad.
  • Delhi led in all AC-related queries, like AC services, dealers, and rentals.
  • Ahmedabad witnessed an anomalous increase in AC rental searches this year.

Mr. Satya Prabhakar, Founder & CEO, Sulekha said, “We have seen a strong recovery in the Local Services market in the first half of 2022. This report by Sulekha is a comprehensive study of various service segments across the country. Travel and tourism-related searches have gone back to pre-pandemic levels. Home services have grown consistently over the last 18-24 months. It is interesting to note the increasing interest in non-professional education courses across the country. We expect H2 to see stronger growth across categories.”

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