Leading jewellery retailer having over 80 years of legacy and with 159+ stores across India, Senco Gold & Diamonds is India’s 2^nd most trusted brand in the category of jewellery at TRA’s Brand Trust Report 2024 for the 4^th consecutive year, has announced the launch of its new ‘Pyaar ka GATHBANDHAN 2024 bridal jewellery collections today ’, where every piece of the jewellery designs chants the mantra of celebration of eternal Love Story-Forever Together, that never Ends. Customers can check the exclusive GATHBANDHAN Collections at  GATHBANDHAN is not just a pivotal marriage ritual. It’s a celebration of a love that has found its one true home. It’s a promise to walk through every terrain of life, hand in hand, for this lifetime & beyond.

The journey of love; the stolen gazes of affection, the knowing smiles shared across rooms, the everyday gestures of care, the unsaid solidarity through thick & thin….it all finds its culmination in that ‘one knot’ that ties two hearts and destinies together.

Commenting on the launch of Pyaar ka GATHBANDHAN bridal jewellery collections, Ms Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds) said, ‘Senco Gold & Diamonds celebrates it with its beautifully handcrafted, pan-India bridal jewellery collection, designed keeping in mind the unique traditions and preferences of brides from every part of India. The GATHBANDHAN bridal jewellery collection is SENCO’S ode to the promise of a lifetime of love. Customers can now explore the GATHBANDHAN extensive range which includes special collection featuring polki, kundan, antique, diamond, and gold bridal jewellery and indulge in the exquisite craftsmanship at Senco Gold and Diamonds’ stores and website.