February 27, 2024

NueGo paves the way for women’s safety; launches a dedicated helpline number

NueGo paves the way for women's safety; launches a dedicated helpline numberNew Delhi 01st December, 2023: NueGo, a trailblazer in India’s inter-city bus travel, proudly announces the launch of a dedicated helpline number exclusively designed for women passengers. This initiative pioneered by the brand is one among others to make bus travel safer and more comfortable for women commuters. These efforts underscores NueGo’s commitment to inclusivity and customer-centricity in the Indian travel sector.

Mr. Devndra Chawla, CEO & MD, GreenCell Mobility remarks, “At NueGo, we are dedicated to enhancing the travel experience for every passenger, especially women. We feel that women passengers feeling valued, safe, and comfortable throughout their journey should be a norm and sacrosanct to the very nature of the business. We hope that this becomes a practice across the industry to ensure women feel comfortable and safe while travelling.”

 Key Initiatives that NueGo has launched and undertaken to make women passengers’ journeys safe, comfortable and accessible, includes:

  1. DedicatedWomen Helpline: To assist women travellers before, during, and after their trip, NueGo has launched a special helpline number – 1800 267 3366. The helpline, operational 24/7, aims to ensures women have access to immediate assistance for any travel-related concerns.
  2. AdvancedSafety Features: NueGo buses are equipped with CCTV Surveillance, GPS Live Tracking, Driver Breath Analyzer Tests and more. In addition to that, the Driver Monitoring Systems and well-trained staff ensure a secure and pleasant travel experience.
  3. Exclusive Discount for Women:NueGo has introduced a special program christened WoW (Women on Wheels) for women. Under this, all women passengers can avail a discount of 15% on tickets across all routes. This offer can be redeemed on NueGo’s website & app, and OTA channels, including Redbus, Paytm, and Via.

Industry Impact of the Steps taken by NueGo:

According to data from redBus, the world’s largest online bus ticketing platform, while the industry average for women travellers in inter-city buses stands at 24%, NueGo has outpaced this with a 28%. This statistic not only highlights NueGo as a preferred mode of transport for women but also reflects the trust and safety associated with the brand.

In May this year, NueGo had received ‘Asia Book of Records’ as well as ‘India Book of Records’ for launching India’s First all-women inter-city bus from Delhi to Agra, where all passengers as well as the staff of the bus were all women.

NueGo’s comprehensive approach to safety, coupled with its customer-first philosophy, positions it as a leader in the domain of inter-city bus travel. These initiatives are a step forward in making travel more accessible, secure, and enjoyable for women, reinforcing NueGo’s position as a trusted and progressive travel partner.

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