April 2023: MyOperator and LeadSquared, two of the most trusted brands in the business communication and CRM spaces, have collaborated to launch a first-of-its-kind corporate comic series called Sell Better with Lea & MyO.

The series aims to educate business leaders on solutions to day-to-day sales and customer service challenges through actionable tips and insights provided by two comic characters, MyO and Lea.

Launched in 2022, the bespoke corporate comic series was first seen in a Linkedin marketing campaign highlighting conversations between two characters named MyO and Lea. MyO is a cloud contact center professional and Lea is a CRM professional.

MyO& Lea are talking about how to Sell Better with MyO& Lea

MyO& Lea are leaving for festival holidays, but their work won’t suffer

“B2B marketing is often considered boring. We wanted to break the stereotype. As leading SaaS players, Leadsquared and MyOperator, we wanted to build a communication that’s fresh, catchy, helpful and sassy. The Sell Better withMyO and Lea strip also reflect the core mantra of the MyOperator – Leadsquared partnership – help our customers achieve spectacular sales success.”, adds Rimjhim Ray, VP – Marketing at MyOperator.

“These comics serve to break through the clutter of generic content while letting our prospects and customers know that with Lea and MyO, the partnership benefits are greater than the sum of the parts. Together with MyOperator, we are dedicated to empowering our customers with a platform they need to achieve improved omnichannel communications and sales success,” shared Sridhar Sampat, Head of Partnerships at LeadSquared.

MyO& Lea are back! And this time they are here to help you skyrocket your admissions

While B2B marketing literature has become increasingly engaging, the utilization of comic strips remains infrequent. MyO and Lea are endearing characters modeled on real people and they make complex concepts like CRM and Business Communication fun.

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